Social Media and Marketing Manager

Overview
Are you passionate about creating compelling digital narratives and engaging audiences across multiple platforms? We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence and marketing initiatives. In this role, you will craft innovative content, develop strategic campaigns, and foster meaningful relationships with our community. Your creativity and expertise will drive brand awareness, boost engagement, and elevate our digital footprint to new heights. Join us if you're ready to make a vibrant impact in the fast-paced world of social media marketing!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules aligned with marketing campaigns.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; leverage this data to refine strategies.
• Implement targeted Facebook Advertising campaigns to reach specific demographics, optimize ad performance through analytics, and maximize ROI.
• Conduct keyword research and utilize SEO best practices to enhance content discoverability on search engines and social platforms.
• Analyze web analytics with Google Analytics and web metrics tools to measure campaign effectiveness, track engagement metrics, and generate reports for continuous improvement.
• Coordinate public relations efforts by managing relationship management initiatives with influencers, media outlets, and community partners.
• Oversee branding consistency across all digital channels while ensuring proofread quality for all published content.
• Collaborate with cross-functional teams including sales, design, and product development to align marketing efforts with business goals.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography, e-commerce strategies, and emerging platforms.

Qualifications

• Proven experience in social media management coupled with a strong portfolio demonstrating successful campaigns across various platforms.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring online conversations and trends.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing strategies.
• Experience managing Facebook Advertising campaigns with proven results in audience targeting and ad performance optimization.
• Excellent written communication skills with keen proofreading abilities; ability to craft engaging content tailored for diverse audiences.
• Strong relationship management skills for influencer outreach, media engagement, and community building.
• Ability to analyze data insights from web analytics tools to inform strategic decisions effectively.
• Knowledge of branding principles combined with a creative mindset capable of producing visually appealing graphics and multimedia content. Join us in shaping a vibrant digital presence that captivates audiences worldwide!

Job Type: Part-time

Pay: $70.00 - $100.00 per day

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person