Pioneer Millworks Marketing Director

Pioneer Millworks is looking for a Director of Marketing to serve as the point-person for strategizing and managing marketing initiatives, Public Relations, and Brand Creative for Pioneer Millworks. These initiatives and activities include overall look/feel of brand, marketing campaigns (print, web, digital, social media, PR, and more) events, tradeshows, and sponsorships. The Pioneer Millworks Director of Marketing doesn’t necessarily execute tactics, but their knowledge of what makes our audience tick, brand’s unique position, and what our market’s need, will help guide in-house creatives and/or agency partners to develop messaging and graphics that align with a brand and strengthen its position in the marketplace.

The Director of Marketing is a valued member of a small internal marketing team that will get to have impact across all components of Pioneer Millworks brand & marketing.

Pioneer Millworks is a bicoastal company with locations in Farmington, NY and McMinnville, OR. This position is in office and requires occasional travel.

• The right candidate needs to be based within commutable distance to the New York or Oregon office.

Responsibilities:

• Work with Pioneer Millworks Leadership to meet Executive Leadership growth expectations, uphold Pioneer Millworks brand reputation
• Oversee in-house marketing team members, including growth and discipline
• Oversee creative direction for all marketing tactics created for the companies
• Develop, manage, and maintain marketing plans, tactics, ROI/KPI, and budget to drive market growth
  • Create yearly marketing budget and maintain accountability to spends
  • Create yearly marketing strategies with quarterly plans
  • Report on ROI/KPIs through data visualization
• Maintain competitive and market analysis for a variety of services in the US and Canada
• Project manage all marketing tactics to meet deadlines and expectations
• Build relationships with influencers, journalists, and media outlets
• Manage outside partners needed for marketing plan execution including agencies of record
• Oversee websites and social media accounts to make sure they are on message, partnerships are highlighted, and information is up to date
• Design/copywriting as needed when team members are out of office or workload/deadlines warrants
• Contribute as a member of the Product R&D team with market and trend knowledge, including concepting, copywriting, and presentation creation internal sales release
• Travel as requested by Pioneer Millworks Leadership or Executive Leadership

All Brand & Creative Team Members, including this position:

• Create new marketing tactics and campaign ideas through group brainstorms
• Stay abreast of new initiatives, products, and services and looks for opportunities to bring them into marketing efforts
• Works with cross-departmentally to ensure information is appropriate, correct, and timely
• Own marketing projects from start to finish
• Build brand-ambassadors through interaction with employees
• Be available outside of business hours on occasion as necessary
• Other tasks as needed

Requirements:

Education and Experience:

• 7-10 years’ experience in marketing or creative direction with team management experience accountable for 5+ years
• Hands on experience with Adobe Creative Suite
• Has demonstrated experience building relationships with journalists, media outlets, and marketing/creative agencies
• Experience with national marketing campaigns and an understating of regional markets throughout the US
• Prior experience working for construction, architectural, or building materials clients in-house is a major plus
• Prior experience managing multiple brands’ marketing plans and creative at the same time is a plus

Skills and Abilities:

• Strong research and analytical skills
• Budget-management skills and proficiency
• Familiarity with the latest trends, technologies, and methodologies for marketing tactics
• A willingness to listen and work collaboratively
• Positive and approachable demeanor with excellent communication skills
• Experience with technology systems: CRMs (Salesforce), Project Management (ASANA), Constant Contact, Instapage, Google analytics G4, and other measurement tools
• Demonstrated organizational skills; reliable, excellent follow through
• Strong work ethic

This role is IN office Monday to Friday, approximately 8am - 5pm and can be based out of our Farmington NY office or our McMinnville OR office.