Social Media Strategist

Overview : Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

We are expanding our team and seeking a Social Media Strategist experienced in PAID SOCIAL MEDIA ADVERTISING to contribute to social media strategy development, campaign research & ideation, in-flight campaign/metric optimization, project management, content publishing, vendor management, and develop strong client relationships as a member of the digital media team.

The ideal candidate will be an integral part of our ever-growing social team at Mediassociates and will have proven experience across PAID social media advertising platforms, influencer marketing, social listening, paid social tools and analytics systems. Proven paid social success developing strategies, testing, implementation and analyzing performance. Experience aligning with broader social strategies including owned content, UGC, social listening and influencer activation. Culture is a core focus of our agency, and we are looking for individuals who are passionate about paid social advertising and the desire to foster a positive team and agency culture.

Responsibilities

• Oversee, execute, QA and optimize campaigns across all paid social channels (Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc.).
• Build and implement paid social media advertising strategy via client research, competitive research, social listening, platform evaluation, audience research and creative strategy.
• Collaborate cross-functionally with other media planning, media buying, ad operations and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs.
• Advise in-house and external creative partners in best practices for creating content (video, image & text, etc.) to achieve campaign goals.

Requirements

• 5+ years' experience in development, planning, activation, management, optimization, and measurement of paid social media and influencer campaigns based on client goals and KPIs.
• Strong in-platform experience across major social platforms including (but not limited to): Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, and social listening platforms.
• Proven knowledge of social media vendor and platform capabilities, integrations, and measurement capabilities.
• Knowledge of industry best-practices and emerging platform trends.
• Proven ability to integrate social media campaigns with organic content strategy, influencer activation and other digital and offline paid advertising activities.
• Clear communication is required. Strong visualization and conceptual skills a plus. Experience presenting as a part of a group is imperative.
• Positive attitude and ability to contribute to a fun, dynamic, collaborative team culture.
• BS in Communications, Marketing, Business, New Media, or Public Relations is preferred

Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year. Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.