Sr. Strategist, Influencer

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Strategist, Influencer.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

The Tombras Influencer team has worked with some of your favorite brands on the internet – from Steak-umm to Arby’s. This position reports to the Director of Influencer and will be responsible for managing day-to-day influencer efforts for clients, working closely with team leadership, other agency departments and external partners to create and foster world-class influencer campaigns for clients.

The ideal candidate combines communication, strategy, and industry experience to contribute to our efforts across all clients and help grow and evolve our influencer marketing practice at Tombras.

Where you'll be working: Knoxville. Relocation assistance may be provided.

What you will be doing:

Client and Internal Education

• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Lead influencer/content creator POVs for internal and client needs
• Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories

Relationship Building and Outreach

• Become the go-to source of all things influencer across your accounts, fielding questions from both client and internal teams
• Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
• Conduct outreach and build relationships with known agencies, managers, etc.

Campaign and Partner Management

• Develop unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
• Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
• Lead outreach initiatives and content creator deals
• Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts
• Oversee campaign management and execution from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
• Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more

Leadership

• Help identify, create, and implement new processes that evolve the influencer practice
• Be the influencer expert in every room to create ongoing value and guidance for internal teams and clients alike

What you bring:

• 4-5 years working in a digital, social, and/or influencer marketing environment including
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment
• Experience in negotiating talent agreements and managing campaign budgets
• Experience with social media measurement and reporting with the ability to understand analytics and turn into digestible insights and opportunities for clients
• A strong understanding of influencer marketing’s impact and relationship on production, organic and paid media, and PR
• Knowledge of all major social platforms and recent trends on Instagram, Pinterest, TikTok, YouTube, and other developing platforms
• Excellent written and verbal communication skills with attention to detail
• Able to present effectively and coherently, and to correspond with external partners on an ongoing basis
• An attitude of positivity, adaptability, curiosity, and exploration

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.