Global Paid Media Specialist

Regular, F/T

Summary

The Global Paid Media Specialist is responsible for the strategic execution, optimization, and performance scaling of paid digital campaigns across international markets.

This role goes beyond campaign management — it owns multi-country activation strategy, localized messaging alignment, budget allocation across regions, and performance optimization across Google, Meta, and additional digital platforms. It works directly with our paid media AOR..

The ideal candidate combines strong technical platform expertise with multilingual capabilities (French, German, and Spanish) to quality support campaign localization, ad copy validation, and cross-market performance insights.

This position plays a key role in driving qualified lead volume, customer acquisition, and return on ad spend (ROAS) across global territories.

This role is full time and onsite in our office in Louisville, CO. (Not remote)

Salary Range: $75,000 – $90,000 (Commensurate with experience and global scope)

Responsibilities

1. Global Campaign Paid Media Strategy & Execution

Plan, ship, and manage multi-country campaigns via agency partners across:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- Additional relevant paid channels as needed
Develop localized campaign structures aligned to regional goals and metrics
Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
Manage budget allocation across markets based on performance and growth opportunity

2. Performance Optimization & Scaling

Monitor daily performance across global accounts and proactively optimize toward:
- CTR
- Conversion Rate
- CPA
- ROAS
- LTV
- And other digital media metrics
Serve as the strategist for structured A/B testing across:
- Creative
- Ad copy
- Landing pages (in collaboration with CRO/web team)
- Audience segmentation
Identify cross-market insights and replicate winning strategies across regions
Scale high-performing campaigns while eliminating inefficient spend
Develop performance forecasts and scaling roadmaps

3. Analytics & Reporting

Translate performance data into actionable strategic insights
Build and maintain global reporting dashboards
Present market-level insights and recommendations to leadership
Analyze lead quality in partnership with Sales/Operations
Ensure clean tracking, attribution accuracy, and data integrity

4. Cross-Functional & International Collaboration

Partner with Creative agency, contractors, and team to guide asset development and localization
Collaborate with SEO for keyword and market alignment
Work closely with agency teams to improve landing page performance
Coordinate with regional stakeholders to align campaigns with promotions, seasonality, and territory needs
Act as the paid media subject-matter expert for international markets

Qualifications

Required Skills & Experience

3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
Experience managing multi-country or international campaigns
Advanced proficiency in:
- Google Ads
- Meta Ads
- Influencer Ads/Whitelisting
Strong knowledge of:
- Google Analytics 4
- Google Tag Manager
- Meta
- Online Media overall
- Conversion tracking and attribution modeling
Experience managing monthly budgets of $500K+ (or relevant global scale)
Strong Excel/Google Sheets capabilities
Multilingual proficiency:
- Professional working proficiency in French, German, and Spanish
Strong analytical and strategic thinking skills
Excellent written communication skills for multilingual ad copy oversight

Preferred Qualifications

Experience in multi-location or international media/marketing agency
Familiarity with CRM integrations, campaign processes, and conversion tracking
Experience scaling performance campaigns internationally

Competencies

Strategic thinker with execution excellence
Strong QA discipline and attention to detail
Performance-driven mindset
Proactive problem solver
Comfortable managing multiple markets and budgets simultaneously
Strong time, stakeholder, and budget management skills

More About Gaia

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.

Global Paid Media Specialist

About the job