Sr. Director Marketing

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Sr. Director, Marketing BBR

Nashville

Your Mission

The Senior Director of Marketing will lead the strategic development and execution of marketing campaigns across a diverse roster of artists. This executive will drive audience growth, brand storytelling, revenue generation, and cultural impact across streaming, social, digital, physical, and experiential channels. The ideal candidate blends data-driven performance marketing with breakthrough creative vision and has a deep understanding of today’s music ecosystem from DSPs to short-form content to fan communities.

What You'll Be Doing

Strategic Leadership

• Develop and execute comprehensive, multi-channel marketing strategies for priority releases and catalog campaigns.
• Partner with A&R, Creative, Publicity, and International teams to align on artist positioning and growth plans.
• Build long-term brand strategies for developing and established artists. Lead campaign planning in coordination with international affiliates and distribution partners.

Campaign Management

Oversee end-to-end campaign execution, including:

• Release planning and timelines
• Budget development and allocation
• Creative asset development
• Media planning (paid, earned, owned)
• Influencer and partnership strategies Optimize campaigns in real time using performance analytics and audience insights.

Team Leadership

• Manage and mentor a team of product managers and coordinator. Foster a culture of creativity, accountability, and measurable performance.

Budget & Performance Oversight

• Own and manage marketing budgets.
• Track KPIs including streaming growth, audience acquisition, ticket sales, social engagement, and ROI. Present campaign results and strategic recommendations to senior leadership.

What You Bring

• Established relationships across multiple facets of the music business Experience leading album campaigns and cross-border marketing initiatives.

What Would Be A Plus

Bachelor's degree in a relevant field.

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Now What's In It For You

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Take time off to recharge with our flexible time off policy.
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements. Be inspired by our talented artists at our showcases and playbacks.

Pay:

$97,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Ready to shape the future of music?

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

Company: BMG Rights Management (US) LLC | Job ID: 287091