Marketing Manager

Job title: Marketing Manager - Diva Diamonds

Location: Hybrid - Fort Worth, Santa Fe, or Scottsdale.

Reports to: Head of Marketing

Type: Full-time

About Us

Diva Diamonds was founded in 1997 in Santa Fe and began as a celebration of handcrafted Southwestern gold jewelry featuring turquoise and diamonds. The brand has since grown from a flagship in Santa Fe’s historic plaza to boutiques in Scottsdale, Aspen, and Fort Worth, while staying true to its roots: luxuriously handcrafted pieces, ethically sourced gems, and impeccable design. Today, Diva Diamonds blends enduring craftsmanship with modern ambition, building toward wider recognition as a premier name in exceptional diamond and gemstone jewelry.

About the Role

We’re seeking a skilled Marketing Manager to help take Diva Diamonds into its next phase of growth. You’ll work directly with the Head of Marketing of Pinto Ranch/Diva Diamonds as a strategic right hand, owning brand voice, customer acquisition, content strategy, and marketing campaigns for the brand. This is a high-autonomy, high-impact role; a rare chance to shape how a rapidly growing, luxury jewelry brand looks, sounds,

and grows.

What you’ll do

• Help shape Diva Diamonds’ marketing strategy: develop and execute a cohesive, measurable marketing plan.

• Define and evolve brand positioning, voice, and visual identity for all customer touch points.

• Identify investment opportunities to continue driving the brand’s growth: paid social, advertising placements, etc.

• Craft and lead content strategy and production: create a content calendar and own the execution of social-first content, including occasional lifestyle shoots.

• 

Manage social media channels: strategy, calendar, community engagement, and performance optimization.

• Advertising & media: manage relationships with print and digital publications vendors; coordinate ad assets, placements, and updates, own paid acquisition strategies

• Identify, negotiate, and manage influencer and partnership campaigns.

• Cross-functional support: work with store and leadership partners on events, activations, email and website as needed, and Pinto Ranch partners• Set KPIs, report performance, iterate quickly, and present results/strategy to leadership.

Who you are

• 5+ years marketing experience with demonstrable jewelry/luxury/goods

experience strongly preferred.

• Confident decision maker and strategic thinker who also enjoys getting hands-

on creative work done.

• Proven experience with social and content strategy, paid media, influencer

marketing, and reporting.

• Excellent written communication and brand voice development skills.

• Comfortable juggling multiple projects, prioritizing under shifting deadlines, and

owning end-to-end execution.

• Collaborative, entrepreneurial mindset. You’ll be working closely with owners

and leadership and have an exciting opportunity to make a huge impact.

• Bonus: Experience with Shopify (or similar), Klaviyo, Facebook/Instagram Ads Manager, TikTok Ads, Google Ads, and basic Adobe Suite or Canva skills.