ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

“Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
Storytelling: We tell authentic stories like no one else: It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
Resilience: We embrace challenges as opportunities. Change is ever-constant, and agility is our strength.
Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

As a condition of employment, Kendo requires all newly hired employees to be fully vaccinated against COVID-19 by their start date unless they have requested and received an exemption from the Company in the form of a reasonable accommodation due to a qualifying medical condition or a sincerely held religious belief or practice*.*

The salary range for this position is $103,654 - $ 129,568 based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

Kendo Brands has a hybrid work model with three days in office and two days remote each week.

The Manager, Global Brand and Influencer Marketing will lead the development and execution of global influencer marketing campaigns for KVD’s core + newness products. They will also oversee the strategy and execution on global marketing campaigns . A major aspect of their duties will be coordinating multitude of aspects for influencer and global marketing activities including partnerships, events, influencer content strategy, daily marketing communication, gifting strategy development, comprehensive KPI reporting, and brand networking.

The ideal applicant is outgoing with exceptional interpersonal skills and has demonstrated success identifying industry trends and building strong industry relationships. They will be a strong communicator, as they will need to communicate and balance priorities and requests from multiple departments and collaborators. This enigmatic person will not only have strong communication skills but the skill to see three steps ahead of the curve. Providing cutting

edge strategies. They will also have strong negotiation acumen and contract knowledge. This person will have extensive experience in the beauty industry and well-versed in social marketing. Requires up to 5% domestic travel.

RESPONSIBILITIES

Execute end-to-end influencer strategy and campaigns for newness and core campaigns. Inclusive of providing campaign directives, curating talent, negotiating rates, managing contract development, influencer relations and KPI reporting.
Oversee the day-to-day marketing needs of the business, predominantly supporting the needs of cross departmental communication.
Working closely with creative and content strategy teams to develop influencer and marketing assets required to support overarching marketing plans (Creative, Copy, Video, etc.)
Building strong relationships with brand relevant influencers bringing strong

partnership opportunities to the table

Responsibly represent the brand and manage relationships with influencer partners, talent managers, media, and contacts on/across social networks.
Execution of Marketing events for North America region.
Proactively pitch new ideas and perspectives to maximize exposure and client

connection based on global & retailer strategies, as well as cultural and beauty trends

Manage and maintain influencer budget
Support in execution of new to brand ongoing micro influencer program
Have a strong understanding of Brand DNA + Goals
Ensure brand partnerships align with D.E.I brand goals
Beauty trend forecasting, with a focus on makeup artistry REQUIREMENTS
5-7 years of experience in principles and practices of influencer marketing, event planning, and brand marketing
College degree or equivalent experience related to Marketing/Communications/Hospitality
Passion for beauty/cosmetics; experience in the industry is a must
Organized, detail-oriented and forward thinking
Superior written and verbal communication skills
Must have general knowledge in creation of talent agreements
Ability to manage multiple programs in a deadline-intensive environment
TikTok + YouTube + Instagram + Twitch platform knowledge + META knowledge
General Excel Skills
Comfortable in presenting in larger groups

Manager, Global Brand and Influencer Marketing – KVD Beauty

About the job