Senior Marketing Specialist (URGENTLY HIRING)

Senior Marketing Specialist : Pay: $35-$48k

M-F (8am-5pm) (no remote)

On-site 5767 Thunderbird Road, Indianapolis, IN 46236

Senior Marketing Specialist Role: Will play a key role in strengthening brand presence, increasing customer engagement, and supporting revenue growth through multi-channel marketing campaigns. Lead and execute integrated marketing initiatives across digital, print, and CRM channels. This role is ideal for a hands-on marketer who is both strategic and execution-focused, with experience managing B2B and B2C marketing efforts, developing compelling brand storytelling, and driving measurable results. Trade Show Coordination involves planning, executing, and managing an organization's presence at industry events.

GENERAL DESCRIPTION:

Digital & Social Media Marketing:

• Manage and execute content strategies across LinkedIn, Instagram, X (Twitter), TikTok, and Facebook
• Create, schedule, and analyze social media content to drive engagement, reach, and conversions
• Monitor trends, platform updates, and competitor activity to optimize content performance

Email Marketing & CRM:

• Plan, design, and execute email marketing campaigns for both B2B and B2C audiences
• Segment audiences, manage contact lists, and optimize campaigns using CRM software
• Track and analyze key performance metrics including open rates, click-through rates, and conversions
• Maintain accurate CRM data and support lead nurturing initiatives

Creative & Content Development

• Write clear, compelling marketing copy for digital, print, and email campaigns

inventory management

• Design and manage marketing assets including brochures, magazine advertisements, digital graphics, and presentations
• Ensure all creative materials align with brand guidelines and marketing objectives

Graphic Design & Brand Assets:

• Create visual content using tools such as Adobe Photoshop, Adobe Illustrator, and Canva
• Support print and digital production for advertisements, brochures, and promotional materials
• Collaborate with vendors, printers, and external partners as needed

Influencer & Partnership Marketing

• Identify, coordinate, and manage relationships with influencers and brand partners
• Oversee influencer campaigns from outreach through execution and performance reporting
• Ensure influencer content aligns with brand messaging and compliance standards

Trade Show Coordination

• Coordinate trade show logistics including ordering electricity, carpet, furniture, and booth materials
• Manage trade show aids including displays, banners, and giveaways
• Track trade show expenses and report to President
• Work with venue marketing teams on opportunities and booth contracts

Website & Digital Operations

• Manage and maintain company websites including E-Commerce platform
• Order business cards and marketing materials as needed

Compliance & Additional Duties

• Complete cGMP and SOP Training – refer to Training Matrix for complete list of required training
• Additional duties as assigned

WORK EXPERIENCE REQUIREMENTS:

• Previous experience in a marketing role required
• Experience managing multi-channel marketing campaigns (digital, email, social, and print) preferred
• Trade Show Coordination experience
• Familiarity with both B2B and B2C marketing environments is a strong plus
• Computer proficient (Microsoft Word, Excel, Outlook)
• Working knowledge of Adobe Photoshop and Adobe Illustrator
• Experience using Canva for quick-turn creative assets
• Experience with CRM software for marketing and customer engagement
• Strong understanding of social media platforms and content best practices
• Ability to analyze marketing data and translate insights into action
• Strong written and verbal communication skills
• Creative mindset with attention to detail
• Excellent organizational and project management abilities
• Ability to manage multiple projects and deadlines simultaneously
• Courteous, prompt and dependable
• Self-starter with the ability to work independently and collaboratively
• Muli-task oriented

EDUCATION REQUIREMENTS: Bachelor’s degree in Marketing, Communications, Business, or a related field (or higher preferred)

Apply today!

https://vestanutra.com/careers

Vesta Nutra closes for the following holidays:

• New Year's Day
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day
• Day after Thanksgiving Day
• Christmas Day

Pay: $35,000.00 - $48,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Paid time off
• Parental leave
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• marketing role: 2 years (Required)
• marketing campaigns (digital, email, social, print) : 1 year (Required)
• Adobe Photoshop & Adobe Illustrator : 2 years (Required)
• Canva: 2 years (Required)
• CRM software: 1 year (Required)
• Trade Show Coordination: 1 year (Required)

Ability to Commute:

• Indianapolis, IN 46236 (Required)

Work Location: In person