Job#: 3024735 Job Description: We are seeking a Influencer Program Manager to support the Social & Influencer team in building and delivering best-in-class creator campaigns for Minecraft. In this role, you will partner closely with the Influencer Lead and broader marketing teams to execute influencer strategies that drive awareness, engagement, and fandom participation across key beats throughout the year.

The Influencer Program Manager will play a critical role in day-to-day influencer operations, including creator outreach, campaign planning and execution, talent logistics, partner communications, and performance reporting.

We are seeking an energetic, highly organized self-starter with strong communication skills, deep familiarity with gaming creators, and an understanding of how influencer ecosystems drive culture and community growth.

SCOPE OF WORK

Support planning and execution of influencer campaigns and creator activations aligned with Minecraft’s franchise strategy, game drops, and major cultural moments.

Partner closely with the Head of Influencer, Head of Affiliate, Social team, Integrated Marketing, Product Marketing, Consumer Products, Beyond the Game team, and external partners to translate campaign priorities into clear creator-focused plans and deliverables.

Manage day-to-day influencer program operations, including creator outreach, contracting workflows, briefing, scheduling, and ongoing communications.

Maintain a strong understanding of the Minecraft creator ecosystem, platform trends, and emerging communities across YouTube, Twitch, TikTok, Instagram, and beyond.

Help identify and recommend creators that align with Minecraft’s brand values, audience goals, and campaign needs, including both top-tier and rising talent.

Coordinate campaign logistics such as content timelines, asset delivery, approvals, and launch support to ensure smooth execution across multiple stakeholders.

Support creator engagement opportunities tied to tentpole moments such as live events, multiplayer activations, Marketplace partnerships, and sponsored programming.

Track and interpret influencer campaign performance, contributing to reporting dashboards and post-campaign recaps while using insights to optimize future activations.

Ensure creator partnerships feel authentic, community-first, and aligned with Minecraft’s tone, values, and player expectations.

REQUIREMENTS:

2+ years of experience in influencer marketing, creator partnerships, or talent-driven campaign execution within gaming, entertainment, or consumer brands.

Strong knowledge of Minecraft and familiarity with the Minecraft creator ecosystem is strongly preferred.

Experience managing influencer activations for video game publishers, gaming platforms, esports organizations, or similar consumer-facing entertainment brands is strongly preferred.

Deep understanding of creator platforms and content ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging social channels.

Proven ability to manage multiple creator workstreams at once, including outreach, briefing, scheduling, deliverables, and campaign timelines.

Ability to build strong relationships with creators, agencies, and external partners while ensuring campaigns remain authentic and community-first.

Ability to influence without authority and collaborate effectively across cross-functional teams, including Social, Product Marketing, Creative, Legal, and external stakeholders.

Experience with influencer performance reporting, campaign measurement, and translating results into actionable insights (platform analytics experience preferred).

Comfort working within operational systems including Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes.

Strong written and verbal communication skills, including experience drafting creator briefs, outreach messaging, and campaign documentation.

Excellent organizational skills, attention to detail, and ability to adapt quickly in a fast-moving, culture-driven environment.

Influencer campaign planning, creator strategy support, and activation execution (e.g., creator outreach, briefing, deliverable coordination, scheduling, and launch support) as assigned by the Head of Influencer.

Day-to-day creator partnership operations, including communications with creators and agencies, managing timelines, and ensuring deliverables are met smoothly and on-brand.

Influencer performance tracking, reporting, and insights, including platform metrics, campaign learnings, and contributions to dashboards and recaps.

Support for community-facing creator engagement as needed, including light coordination around creator events, live moments, and ongoing relationship management. We have broader support structures in place, but additional hands-on help will be needed at times.

The ideal resume would contain a background in gaming, and high creativity in previous influencer roles. Candidates should have a good balance between Creative and data-driven mentality, and be go-getters/self-starters. Previous knowledge of Minecraft or experience with Minecraft is highly preferred.

Performance Indicators: Performance will be assessed based on quality of work (including social content performance), meeting deadlines, and level of professionalism.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.

Apex Systems is part of the Commercial Segment of ASGN Incorporated.

NYSE: ASGN

4400 Cox Road

Suite 200

Glen Allen, Virginia 23060

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. (Do not submit resumes or solicit consultants to this email address). UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Apex Systems.

Influencer Marketing Program Manager

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