Social Media Marketing Associate

JOB DESCRIPTION

The Social Media Marketing Associate (SMMA) will work in a dynamic tam environment to amplify UNCF’s national work and local engagement efforts, with a focus on building a robust cross-section of ambassadors, supporters and advocates. This role offers the benefits of working for an established organization with more than 70 years of history in the education landscape, while also providing an entrepreneurial experience since the SMM will also work to build out the K-12 social/digital engagement strategy. The SMMA will be based at UNCF headquarters in Washington, DC, occasionally traveling to our UNCF key markets and events across the country. ABOUT UNCF

The United Negro College Fund (UNCF) has been an engine of educational achievement for more than 80 years. UNCF’s mission is to build a robust and nationally recognized pipeline of HBCU students who, because of UNCF support, become highly qualified college graduates. In addition, UNCF ensures that its member institutions remain respected models of best practices in moving students to and through college. Since its inception in 1944, UNCF has raised over $6 billion in private support, distributed scholarships to help students attend school, and enabled more than 500,000 scholars and low-income students to graduate from UNCF’s member historically black colleges and universities (HBCUs) and launch professional careers. UNCF is committed to closing the educational attainment gap by increasing postsecondary access and success for student groups, particularly low-income and first-generation students. PRIMARY RESPONSIBILITIES AND DUTIES:

• Implement digital strategies for Facebook, YouTube, LinkedIn.
• Review and field all social media comments on a regular basis.
• Create toolkits to support planned national events, initiatives and programs.
• Provide ongoing local UNCF office social media guidance.
• Pull and report out on analytics and monitor hashtags.
• Continually add social media influencers to our database.
• Lead Ad management/boosting strategies and reports.
• Support VP and Director of Communications.
• Provide administrative and social media support. SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities. QUALIFICATIONS: EDUCATION AND EXPERIENCE Bachelor's degree (B. A.) in Journalism, Marketing, or public relations preferred or related discipline from four-year college or university and 3-5 years of relevant work experience.

OTHER SKILLS AND ABILITIES* Demonstrates creativity and documented immersion in social media (provide links to related work as examples).

• Proficient in content marketing theory and application; experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms and their respective users (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and how each platform can be deployed in to support UNCF’s needs.
• Maintains excellent writing and communications skills; displays ability to effectively communicate information and ideas in written and verbal formats.
• Has evident technical understanding and can learn new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research; highly knowledgeable in the principles of “search and social”.
• Possesses functional knowledge of Adobe Photoshop, Cision, Hootsuite, Sprout Social and Constant Contact (all are preferred, but other similar programs or systems can suffice if nominee can learn on the job).

ADDITIONAL INFORMATION Benefits include: Medical, Dental & Vision Vacation, Sick & Personal Leave Life Insurance (Basic & Optional) Flex Spending Accounts 403(b) Retirement Account Holiday Savings Plan Annual Success Sharing Salary Range: $61,200.00 To $68,000.00 per year (Salary is commensurate with experience.) This is a hybrid role: 4 days on-site and 1-day remote per week, located in UNCF’s Washington DC Headquarters building.

Background checks required. UNCF is EOE M/F/D/V