Producer, Social Media Content

About Kendra Scott:

We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. With this role located in Austin, Texas we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Position Overview

The Producer, Social Media Content is responsible for bringing social-first ideas to life through best-in-class content across platforms. This role blends creative storytelling with operational excellence – owning the ideation and execution of social-first content, managing content production, and ensuring content is optimized for TikTok, Instagram, Pinterest, YouTube Shorts, and emerging platforms.

We’re looking for a culturally fluent content producer who understands how to create platform-native content, while maintaining an elevated brand look and feel across the social platforms. This person thrives in fast-paced environments, can manage multiple shoots and creators at once, and knows how to translate campaign objectives into compelling social moments.

Responsibilities* Lead end-to end production of social-first content including short-form video, still photography, creator content, and on-brand trend assets.

• Identify opportunities to increase brand relevance across key audiences through culturally resonant content.
• Attend photo/video shoots to shape and capture social-first assets, ensuring content meets brand and platform expectations.
• Partner with the Kendra Scott Creative team to shape shot lists, content capture plans, talent direction, and deliverables requirements in advance of shoot days.
• Provide real-time feedback and creative direction during shoots to ensure assets are optimized for platform performance (TikTok, Instagram, YouTube, etc.).
• Partner with Influencer Lead to develop seasonal editorial trend briefs to source Creator Content to fuel social channels.
• Ensure efficient asset management and organization across platforms and cross-functional partners.
• Partner with Sr. Manager, Social Media to develop social briefs and spec sheets to inform creative asset development.
• Lead team brainstorming sessions to support creative planning around key campaigns and seasonal product drops.
• Oversee cross-functional content approvals and revisions to ensure quality and compliance.
• Partner with Paid Media team to ensure seamless asset delivery and handoff to internal and agency partners to support Paid Social campaigns.
• Draft post caption copy to support brand storytelling and key messaging points across social platforms.
• Test new formats, storytelling techniques, and production styles to drive engagement and reach.

Our Ideal Candidate Will Have:* 5-7+ years of social media or related marketing experience, with a strong blend of strategy, creative ideation, and channel management.

• Deep understanding of TikTok, Instagram, and short-form video content.
• Experience with producing social-first shoots (studio, lifestyle, UGC, and creator-led content).
• A portfolio or work samples that demonstrate strong creative ideas, trend fluency, and social-first storytelling.
• Experience with creative / project management tools (Wrike, Basecamp).
• Strong project management and organizational skills.
• Experience working with influencers and creators preferred.
• Proven experience leading social media strategy for a consumer brand, ideally within fashion, beauty, lifestyle, or retail.
• Comfort with short-form copywriting to support social copy development.
• Strong project management skills with the ability to juggle multiple priorities, deadlines, and stakeholders.
• Highly collaborative with a strong ability to build relationships with co-workers and keep others informed
• A proactive, collaborative, solutions-oriented mindset and a passion for experimenting with new ideas, formats, and technologies.
• Ability to travel 10–15% for brand events, photo/video shoots, or campaign production.
• A strong alignment to Kendra Scott’s values of Family, Fashion, and Philanthropy.