Senior Brand Manager, Coca-Cola Trademark

Implements a marketing/sales strategy for one or more of the organization’s more complex or strategically significant products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; prepares sales forecast; monitors sales volume, revenues and costs against forecasts; oversees product development and design. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

Position Overview:

We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

Function Related Activities/Key Responsibilities:

• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
• Developing marketing plans which support strategic initiatives to deliver annual business plan.
• Developing and communicating written briefs for use by agencies and directing their work activities.
• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Assisting in developing portfolio strategies across brands/categories.
• Providing on-going business analysis to identify and prioritize brand-building opportunities.
• Developing annual brand business reviews, as well as growth platforms and brand roles.
• Recommending brand budgets and investment allocation.
• Building a clearly defined positioning for new offerings, new categories entrants/brands.
• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
• Presentations of business results for marketing manager, regional manager and divisions.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Education Requirements:

• Bachelor’s degree in Marketing, Communications or Business. MBA Preferred.

Related Work Experience:

5+ years of experience in brand management.

Functional Skills:

• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

Skills:

Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Design Thinking; Design; Experimentation; Influencer Marketing; Audience Engagement; Data Insights; Storytelling; Market Segmentation; Data Strategies; Ideas Generator; Creative Strategies; AI Concepts; Revenue Growth Management; Portfolio Strategies; Negotiation; Agile; System Economics; Omnichannel Interactions The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

Long-term Incentive reference value is a market-based competitive value for your role.