Marketing Coordinator

The Marketing Coordinator will work directly with the CEO and leadership team to execute marketing initiatives across all GEMS Brands locations.

This role focuses on:

• Increasing in-store traffic
• Driving direct orders (vs third-party delivery apps)
• Building brand awareness
• Launching promotional campaigns
• Managing social media and digital marketing
• Supporting local store marketing initiatives

Key ResponsibilitiesCampaign Execution

• Plan and execute marketing campaigns to increase customer traffic
• Launch promotions, limited-time offers, and seasonal campaigns
• Coordinate flyer drops, local partnerships, and community marketing
• Execute strategies to convert Uber/DoorDash customers to direct ordering

Social Media & Content

• Manage social media accounts (Instagram, TikTok, Facebook)
• Create and schedule engaging posts, reels, and stories
• Capture in-store content (food shots, customer reactions, behind-the-scenes)
• Collaborate with influencers and local creators

Local Store Marketing

• Build relationships with nearby businesses, schools, and community groups
• Coordinate events, food tastings, and promotional partnerships
• Execute guerrilla marketing campaigns and local activations

Digital Marketing

• Manage online listings (Google, Yelp, etc.)
• Monitor and respond to reviews and customer feedback
• Support email and SMS marketing campaigns
• Update website promotions and digital offers

Analytics & Reporting

• Track marketing campaign performance
• Monitor customer acquisition channels
• Report on metrics such as:
• Foot traffic increases
• Campaign ROI
• Direct order conversion
• Social media engagement

Qualifications

Preferred experience:

• 1–3 years in restaurant, hospitality, or retail marketing
• Strong social media and content creation skills
• Experience with Canva, Adobe, or similar design tools
• Familiarity with email marketing platforms and social media scheduling tools

Bonus experience:

• Restaurant marketing
• Influencer collaborations
• Local event marketing
• Food photography

Skills We’re Looking For

• Creative and entrepreneurial mindset
• Strong execution and organizational skills
• Comfortable working in a fast-paced environment
• Strong communication and relationship-building skills
• Passion for food, hospitality, and branding

Compensation & Benefits

• Competitive salary (based on experience)
• Growth opportunities within Gems Hospitality Group
• Free or discounted meals
• Hands-on experience building a fast-growing restaurant brand

Why Join GEMS Brands?

You won’t just be posting content—you’ll be helping build a restaurant brand that stands out in the market.

You’ll work closely with leadership and play a key role in driving growth across multiple locations.

If you love food, creativity, and building brands people talk about, this is the place for you.

Pay: $42,500.00 - $55,000.00 per year

Benefits:

• Flexible schedule
• Happy hour

Work Location: In person