Head of Growth

About the Company

SuperSummary is transforming how millions of readers discover, understand, and connect with books. We’re building the world’s most comprehensive literature platform — combining nearly 10,000 expert-written Study Guides with interactive, innovative tools that make reading more engaging, rewarding, and fun. Beyond summaries, our paid subscription offers chapter-by-chapter analysis, character breakdowns, themes and symbols exploration, thought-provoking discussion questions, and interactive quizzes. Our growing suite of AI-powered features helps readers engage more deeply with texts, whether they’re students tackling assignments, teachers preparing lessons, book clubs seeking richer conversations, or lifelong learners exploring new genres.

Founded over a decade ago, SuperSummary’s website and mobile app has become a trusted, go-to resource for curious readers worldwide. We’re part of the Lift Ventures portfolio of EdTech brands (with over 250 million consumers reached to date) and are a fully remote, global team united by curiosity, creativity, and a shared love of learning.

About the Job

SuperSummary is looking for an experienced, data-driven Head of Growth to join our leadership team and take full ownership of growth marketing and product-led growth across our business. Reporting directly to the CEO, you will be the strategic and operational leader responsible for driving subscriber acquisition and retention across both our website and mobile app.

This role spans the full spectrum of growth: performance marketing across Google Ads, Meta, Apple Search Ads, and TikTok; SEO strategy in close partnership with our content and data teams; lifecycle marketing including email and app engagement campaigns; partnerships and affiliate programs; and referral and virality initiatives. You’ll also partner closely with our Head of Product on funnel experimentation, pricing and packaging strategy, and conversion optimization.

The ideal candidate brings deep experience building and scaling growth engines at B2C subscription or content-driven businesses. You’re as comfortable diving into data, predictive models, and user research as you are developing creative strategy and managing agency relationships. You have a strong point of view on how AI can be leveraged to accelerate creative production, campaign analysis, and strategic decision-making — and you’re eager to put that into practice.

What You’ll Do

Growth Strategy & Leadership

• Own the company’s growth strategy end-to-end, setting goals, budgets, and roadmaps to drive subscriber acquisition and retention across web and mobile app
• Serve on the leadership team and report directly to the CEO, providing strategic counsel on growth opportunities and market positioning
• Build, manage, and mentor a growth team that currently includes a Performance Marketing Manager, a Product Manager focused on the conversion funnel, a Social Media Specialist, and a Business Analyst
• Oversee a rigorous experimentation roadmap across channels, campaigns, and the product funnel to continuously identify and scale growth levers

Performance Marketing

• Manage and optimize paid acquisition across Google Ads, Meta, Apple Search Ads, TikTok, and emerging channels to hit CAC and ROAS targets
• Lead expansion into new ad channels and test new strategies (video ads, influencer and affiliate marketing, creator partnerships) to diversify the acquisition mix
• Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
• Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance

SEO & Content-Led Growth

• Own the organic growth strategy, including SEO, in close partnership with our Content and Data teams to determine which titles, topics, and content formats will most drive growth
• Develop and evolve our content strategy to maximize organic discovery and engagement across search and other organic channels

Lifecycle, Referral & Partnerships

• Build and scale lifecycle marketing programs (email, push, in-app) to improve subscriber engagement, retention, and reactivation
• Develop and execute referral and virality programs, bringing experience from building and scaling viral consumer apps and websites
• Pioneer SuperSummary’s partnerships program, including affiliate relationships and strategic partnerships to expand reach and acquisition

Product-Led Growth & Analytics

• Partner with the Head of Product and Product team on funnel experimentation, pricing and packaging strategy, and conversion optimization across web and mobile
• Run in-depth analyses on engagement, conversion funnel performance, and A/B test results using Amplitude, GA4, Sprig, and ActiveCampaign to identify opportunities for improvement
• Coordinate with our data engineering and data science teams on predictive modeling and advanced analytics projects to inform growth strategy
• Source and manage agencies when appropriate to scale new channels or strategies
• Report on performance to leadership with clear insights and recommendations for optimization

Sample Projects

• Referral & Virality Program: Design and launch SuperSummary’s first referral program, leveraging product mechanics and incentive structures to drive organic subscriber growth
• Partnership Pilot: Identify, negotiate, and launch initial affiliate and strategic partnership programs to create new subscriber acquisition channels outside of paid media
• Google Ads Deep Dive: Oversee AI-powered analyses on our existing strategy to identify and test new keyword/targeting strategies, copy improvements, and bid optimizations
• TikTok Pilot Program: Work with our Social Media team to scale SuperSummary’s presence on TikTok, testing BookTok creator partnerships and Spark Ads
• Content Strategy Optimization: Build a data-driven framework for prioritizing which study guide titles to publish based on search demand, competitive gaps, and predicted subscriber conversion
• Lifecycle Marketing Overhaul: Audit and rebuild email and in-app communication flows in ActiveCampaign to improve onboarding, engagement, and retention metrics
• Conversion Funnel Experimentation: Work with Product to improve our A/B testing program to drive higher levels of improvement across the signup, paywall, and onboarding flows

Required Qualifications

• 7+ years of growth marketing experience, with significant time in leadership roles at high-growth B2C subscription or content-driven businesses
• Proven track record of building and scaling growth engines across both paid and organic channels, including hands-on expertise with Google Ads and Meta Ads
• Deep experience with SEO strategy, lifecycle marketing (email, push, in-app), and referral/virality programs
• Demonstrated success scaling consumer products across both web and mobile app platforms while maintaining or improving efficiency metrics
• Significant data analysis experience, including the ability to coordinate with data engineering and data science teams on predictive modeling and advanced analytics projects
• Hands-on experience with analytics and experimentation tools such as Amplitude, GA4, Sprig, and marketing automation platforms like ActiveCampaign
• Experience building and scaling viral consumer apps and websites, with a strong understanding of product-led growth mechanics
• Prior experience sourcing and managing agencies to scale new channels or strategies
• Strong design and copywriting sensibility with the ability to develop effective creative strategies alongside content and product teams
• Demonstrated experience leveraging AI for creative production, campaign analysis, and strategic decision-making
• Experience with creator/influencer-driven marketing strategies and partnership development
• Excellent communicator and collaborative leader who thrives in a fully remote environment
• EdTech experience is a strong plus

Perks & Benefits

• Work with a distributed, global team in Latin America, Europe, and the US that has been remote-first since 2018
• Competitive salary, benefits, and vacation policy
• Workspace improvement stipend
• Professional development and learning stipend

Location

Remote — US-based (location flexible within the United States).

EEOC Statement

SuperSummary supports workplace diversity and does not discriminate on the basis of age, race, national origin, religion, gender identity or expression, sexual orientation, pregnancy, physical or mental disability, or any other protected class.

We welcome diverse perspectives and are dedicated to fostering an inclusive workplace where everyone can grow and thrive. We understand that candidates may not meet every requirement in the job description, but we strongly encourage individuals from all backgrounds to apply. If you’re passionate about this role and our mission, even if your experience doesn’t perfectly match, we’d love to hear from you.