[Remote] Strategy Lead, Influencer Marketing (Part-Time Contract)

AdParlor

USA

About the job

Note: The job is a remote job and is open to candidates in USA. AdParlor is a performance marketing company that focuses on influencer marketing strategies. They are seeking a Strategy Lead to create innovative, insight-driven strategies that align with client goals and enhance brand engagement through influencer campaigns.

Responsibilities • Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics • Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies • Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks • Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities • Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven • Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands • Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership • Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

Skills • 5-8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment • Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines • A proven ability to turn insights into smart, creative, and sellable strategies • Comfortable creating highly-visual presentation slides • Deep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channels • Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches • Comfort balancing imagination with practicality. Big ideas that actually ship • Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams • A point of view on where creator marketing is going, not just where it's been • Experience integrating creators into full-funnel or paid amplification strategies • Familiarity with creator measurement, performance signals, and reporting frameworks • A portfolio of past creator strategies or campaigns that made clients say 'Yes... immediately.'

Benefits • Competitive compensation • Ample career and professional growth opportunities • Volunteer and philanthropic activities throughout the year • Educational and social events • The amazing opportunity to work for a high-flying performance marketing company!

Company Overview • AdParlor is a performance-focused creator marketing agency, positioned at the intersection of creator marketing and media buying expertise. It was founded in 2008, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://www.adparlor.com.