Marketing Project Lead – Social Media & Partnerships

About Dovetail Workwear

At Dovetail Workwear, our mission is simple and powerful: empower women to thrive in their work. Dovetail Workwear exists to empower women who get the job done. We build workwear that works—no compromises, no shortcuts.

We're guided by a set of values we take seriously (and live daily):

• Innovate like an underdog
• Do the right thing
• Earn our kudos
• Make it worth making
• Build community
• Exceed customer expectations
• Model the mission
• Have fun while doing meaningful work

If that resonates, keep reading.

The Role

We're looking for a social-savvy, detail-oriented Marketing Project Lead to execute Dovetail's social media strategy and creator partnerships. This role sits at the intersection of content, community, and collaboration—you'll keep our social channels active and on-brand while coordinating influencer and creator relationships that authentically represent the women we outfit. You'll work closely with the marketing team, product team, and creative partners to bring the Dovetail voice to life across every platform.

What You'll Do

Social Media and Content

• Build quarterly organic social strategies and monthly content and posting plans across existing and emerging social platforms
• Lead social-first content creation in collaboration with creative partners and the marketing team
• Handle daily community engagement, content scheduling, and monitor platforms
• Create and execute social commerce marketing plans to drive shop performance

Influencer & Creator Partnerships

• Research and identify partnership candidates; review and process applications
• Support execution of partner and creator strategies in collaboration with marketing team.
• Develop creative briefs, execute contracts, and manage content delivery for all creator-produced work

Cross-functional Partnership

• Serve as a primary point of contact for external communications, including partnership and media inquiries.
• Collaborate with Marketing, Product, Ecomm, and Creative teams to ensure social strategy aligns with broader integrated marketing efforts.
• Integral member of a small marketing team, with diverse and evolving duties. We move fast and wear lots of hats.

You'll Thrive Here If You…

• Have a bachelor's degree plus 1 year of relevant experience (or equivalent combination)
• Are fluent across social platforms and social commerce tools
• Have hands-on experience creating graphics and content for social media
• Can write compelling copy—you know the difference between a caption that lands and one that gets scrolled past. If you read this far, make sure you include a suggested caption for the post that announces you as our new team member in your application materials.
• Are highly organized and able to juggle multiple projects at once
• Are comfortable with up to 20% travel, including overnights, for shoots and events

The Practical Stuff

• Location: Portland, OR — hybrid (2 days/week in office, or as assigned)
• Occasional lifting up to 25 lbs required

Dovetail Workwear is an equal opportunity employer committed to building a team as diverse as the women we outfit.