Social Media & Content Creator Specialist (USA) English & Spanish
Full-time
Miami, FL, USA (Remote)
About the job
Company:
Varlion USA LLC
Location:
must be based in South of Florida (USA)
Languages:
Fluent English + Spanish
Type:
Full-time
Contract
: Freelance
About the role
Varlion LLC is looking for a creative, hands-on
Social Media & Promotion Specialist
to grow our presence in the U.S. across
pickleball, tennis, and padel
. This person will manage our social channels in
English and Spanish
, drive local promotion, and help us build a consistent content engine. If we’re a great fit, this can evolve into an ongoing role with more responsibility.
What you’ll do
- Manage and grow Varlion’s U.S. social channels (primarily
Instagram, TikTok, YouTube Shorts
, and Facebook as needed).
- Create and publish short-form content (Reels/TikToks/Shorts): product, lifestyle, on-court, and educational clips.
- Build and maintain a
content calendar
(weekly posting cadence + monthly themes).
- Support promotions and launches (campaign planning, captioning, basic design/edits, link/UTM hygiene).
- Coordinate with creators/coaches/clubs for UGC, collabs, and local activations (demo days, events, partnerships).
- Community management: comments, DMs, and customer questions (tone of voice + response speed).
- Provide monthly reporting: content performance, growth insights, top posts, and next-month recommendations.
What we’re looking for
- Proven experience managing social for a brand (sports/fitness/lifestyle preferred).
- Strong on-camera and/or content editing ability (CapCut/Adobe/Final Cut is fine).
- Fluent
English and Spanish
(written + spoken).
- Understanding of U.S. social trends and what performs on IG/TikTok/Shorts.
- Ability to work independently (remote), move fast, and stay organized.
- Photography/videography skills for product shoots.
- Bonus: familiarity with
pickleball, tennis, or padel
culture.
- Experience with influencer/UGC workflows (briefing, whitelisting, usage rights).
What success looks like
- Consistent weekly content creation + clear brand voice in EN/ES.
- Growth in U.S. followers + engagement, plus measurable traffic to the website.
- A repeatable content system we can scale with creators and events.
Apply
Send:
- your portfolio (IG/TikTok/YouTube links),
- 2–3 examples of content you created (or edited),