Social Growth, Influencer, & Brand Marketing Manager

Social Growth, Influencer & Brand Marketing Manager

Phoenix, AZ or Las Vegas, NV
$75,000/year (DOE)
Full Time | 40+ hours/week

Help Shape One of Arizona’s Fastest-Growing Cannabis Brand Families

We’re not just selling cannabis — we’re building culture.

Our brand family is rooted in authenticity, community, and lifestyle. We’re a rapidly growing cannabis company in Arizona focused on creating brands people connect with both online and in real life. From social media to dispensary shelves, our goal is simple: create brands customers actively seek out.

Now we’re looking for a Social Growth, Influencer & Brand Marketing Manager to lead our creator ecosystem and scale our digital presence across the most influential platforms in culture today.

If you understand how creators shape consumer behavior, know how to build meaningful influencer relationships, and can turn social momentum into measurable growth — this role was built for you.

What You'll Own

You will build and lead our entire influencer and creator strategy across Instagram, TikTok, YouTube, and emerging platforms. This is a strategic role with real ownership and the opportunity to directly influence how our brands grow in the Arizona cannabis market and beyond.

You will:

• Develop and execute a high-impact influencer and creator strategy across multiple cannabis brands
• Identify, recruit, and cultivate long-term partnerships with creators, ambassadors, and cultural voices
• Launch influencer campaigns that drive brand awareness, retail traffic, and product demand
• Manage the full influencer lifecycle — outreach, vetting, negotiations, contracts, campaign execution, and reporting
• Track campaign performance, audience insights, and conversion metrics to optimize future campaigns
• Oversee our social media presence across Instagram, TikTok, LinkedIn, Meta platforms, Reddit, and emerging channels
• Collaborate with sales, retail, operations, and creative teams to support product launches and promotions
• Build systems to manage influencer pipelines, outreach, reporting dashboards, and campaign performance
• Ensure campaigns follow Arizona cannabis marketing regulations and compliance standards
• Develop scalable influencer programs, potentially managing agencies, contractors, or junior team members as we grow

Who You Are

You are equal parts strategist, relationship builder, and growth marketer.

You understand the creator economy, know how to identify talent early, and have the ability to build authentic partnerships that move brands forward.

You likely bring:

• 5+ years of experience in influencer marketing, social media growth, or brand partnerships
• Proven success building audiences and executing campaigns that drive measurable results
• Strong negotiation and partnership management skills
• Deep familiarity with Instagram, TikTok, YouTube, and emerging social platforms
• Experience analyzing engagement metrics, audience insights, and campaign performance
• Excellent communication skills and the ability to turn creative ideas into structured campaigns
• The ability to balance creative thinking with operational execution

Bonus Points

• Experience working with lifestyle, consumer, or DTC brands
• Existing connections within the Arizona cannabis or creator community
• Experience in regulated marketing environments

Why Join Us

This is an opportunity to help shape the voice and visibility of a fast-growing cannabis brand family. You’ll work closely with leadership and have the freedom to build influencer programs that actually move the needle.

You won’t just manage campaigns — you’ll shape culture, community, and growth.

If you’re ready to build something meaningful in one of the fastest-growing industries in the country, we want to hear from you.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person