Social Media Intern

Social Media Intern - Alliance Health System/Alliance Orthopedics

Location: Matawan/Bloomfield

Department: Marketing & Socials

About Us

Alliance Orthopedics is redefining musculoskeletal care through innovation, collaboration, and an unwavering commitment to patient outcomes. Our mission is to deliver exceptional orthopedic and rehabilitation care while empowering our communities to move better, feel stronger, and live healthier lives.

We believe great healthcare starts with great people. Our team is passionate, growth-driven, and dedicated to creating an environment where patients and team members thrive. As we continue to expand, we are looking for a Social Media Intern who is excited to help amplify our brand, tell meaningful patient stories, and engage with our growing digital community.

Position Overview

The Social Media Intern will support the marketing team in executing Alliance Orthopedics’ social media strategy across multiple platforms. This role is ideal for someone passionate about digital storytelling, healthcare marketing, and short-form video content.

You will gain hands-on experience scheduling content, engaging with our community, analyzing performance metrics, and supporting content creation efforts that highlight our providers, patients, and culture.

Key Responsibilities

Content Scheduling & Distribution

• Schedule and publish approved video content across social platforms, specifically YouTube Shorts and TikTok
• Repurpose blog content into social media posts for LinkedIn and Facebook
• Coordinate posting approvals with internal stakeholders to ensure content aligns with brand standards
• Manage Media Team Request Form submissions and track incoming requests

Community Engagement

• Monitor social media comments and direct messages, responding when appropriate or flagging priority items
• Draft suggested responses for marketing leadership review
• Actively engage on social platforms, particularly Facebook, to help promote Alliance Orthopedics’ brand and community presence

Partnerships & Outreach

• Identify potential partners, collaborators, and influencers aligned with our brand
• Draft outreach emails to potential partners and collaborators
• Assist with relationship-building initiatives that expand our digital reach

Social Media Strategy & Research

• Research competitor social media activity, trends, and emerging formats
• Post and test Instagram Trial Reels to identify performance patterns and emerging trends
• Assist in developing short-form video concepts and scripting ideas

Performance Tracking

• Track basic social media performance metrics
• Create a simple weekly or monthly performance summary highlighting trends, engagement, and opportunities

Additional Opportunities (Nice to Have)

• Create simple graphics using Canva or similar design tools
• Assist with basic video editing using tools such as CapCut, InShot, or similar apps
• Support marketing team during photoshoots or video shoots

What We’re Looking For

• Current student in Marketing, Communications, Digital Media, or a related field
• Passion for social media, content creation, and digital storytelling
• Familiarity with platforms such as TikTok, Instagram, LinkedIn, Facebook, and YouTube
• Strong writing and communication skills
• Organized, detail-oriented, and comfortable managing multiple tasks
• Creative mindset with an interest in testing new content formats
• Interest in healthcare, wellness, or patient-focused storytelling

What You’ll Gain

• Hands-on experience in healthcare marketing and brand growth
• Exposure to content strategy, analytics, and social media management
• Opportunities to contribute ideas and see your work published across real platforms
• Mentorship from an experienced marketing team
• Portfolio-building experience in short-form video and social media campaigns