Head of Content Creation

Brian Brothers is a multi-brand holding company operating three ecommerce streetwear brands (Jordan Craig, See You In Paradise, Liquid Crystal), launching SEO-driven blogs in Q2 2026, managing three online membership courses, and scaling an in-house YouTube group.

We are hiring a Head of Content Creation to lead and execute content across the entire ecosystem.

This is a high output, high creative capacity role.

If you are not extremely strong in creative direction, photo/video editing, brand aesthetic, and content production volume this role is not the right fit.

Priority of the Role

Ecommerce is the core business.

Everything starts there.

The streetwear brands are the primary revenue drivers, and they will require the majority of your creative energy and attention. The blogs, courses, and YouTube group support and expand the ecosystem but ecommerce performance and brand presence come first.

You are expected to be capable of handling all verticals but to understand clearly that ecommerce is the top priority.

Content Volume Expectations

This is not a light production role.

You will be responsible for approximately:

• 120+ social media posts per month
• 60+ blog articles per month

Some posts may be repurposed across multiple platforms, but they must still feel native to each channel.

This requires:

• Strong creative stamina
• Efficient editing workflows
• Fast ideation and execution
• The ability to maintain brand quality at scale

If you struggle with high-volume content environments, this role will feel overwhelming.

Reporting Structure

You report directly to the Director of Brand, who owns brand vision and positioning.

Your responsibility is to:

• Execute that vision consistently
• Maintain aesthetic discipline
• Continuously improve creative quality
• Identify opportunities to sharpen brand presentation

You are not redefining the brand but you are expected to elevate it through strong execution and creative instincts.

In-Office Expectations

Hybrid role based in Carlstadt, NJ.

• Minimum 3 days per week in office (required)
• Some weeks may require 4–5 days in office depending on filming schedules, launches, or campaign production

In-person presence is critical for filming, creative alignment, and production speed.

Core Responsibilities1. Ecommerce Brands (Primary Focus)

You will own daily content creation across all three streetwear brands.

Responsibilities include:

• Concepting, shooting, and editing high quality photo and video content
• Maintaining strong, consistent streetwear aesthetic standards
• Writing compelling, brand aligned social copy
• Publishing and managing cadence across Instagram, TikTok, X, Pinterest, Reddit, Facebook, Snapchat, and YouTube
• Supporting product launches and campaign drops
• Assisting during photoshoots
• Engaging with the community

This role requires someone who understands culture, visuals, and platform behavior deeply.

2. Influencer & Creator Ecosystem (Major Growth Lever)

Influencer partnerships are a critical driver of ecommerce growth.

You will:

• Identify and vet approximately 50 influencers per month per brand
• Use platforms such as SARAL and native research to source creators
• Manage outreach, gifting, commission structures, and creative briefs
• Coordinate internally to ensure products are shipped accurately and on time
• Work with the Director of Marketing on whitelisting access and paid amplification
• Track relationships and performance
• Turn high performing creators into long-term brand partners

You must understand how to identify culturally relevant creators before they peak and how to turn influencer content into scalable brand assets.

3. Blog & Editorial (60+ Articles Monthly)

You will be directly responsible for blog production.

This includes:

• Determining topics aligned with SEO and brand strategy
• Writing blog articles
• Using AI tools strategically to accelerate output
• Editing and refining for voice and search performance
• Publishing and formatting in WordPress
• Repurposing blog content into social assets

You must be comfortable managing high written content volume without sacrificing clarity or quality.

4. Online Membership Courses (3 Programs)

You will manage social presence for all three course brands.

This includes:

• Creating authority driven educational content
• Repurposing course materials into social formats
• Writing conversion focused copy
• Supporting launches and enrollment pushes
• Maintaining consistent publishing cadence

Tone and positioning will differ from ecommerce but production standards remain high.

5. YouTube Group

You will:

• Participate in monthly full cast filming sessions
• Lead additional filming sessions
• Edit 4 long form videos per month (15–30 minutes each)
• Produce consistent short form content
• Repurpose and distribute content across platforms
• Assist with recording CTV or commercial style ads

Strong editing, pacing, and storytelling skills are mandatory.

What We’re Looking For

• 3+ years managing social for a streetwear or fashion brand
• Exceptional photo and video editing ability
• Ability to produce high volumes of content without quality decline
• Strong understanding of brand aesthetic and visual cohesion
• Experience writing blogs and long-form content
• Deep familiarity with social platform behavior
• Experience with influencer coordination
• Comfortable using AI tools to improve efficiency
• Experience with WordPress
• Extremely organized and self directed

What Success Looks Like

• Consistent, high volume content output
• Ecommerce brands grow in visibility, engagement, and revenue
• Brand visuals improve over time
• Blogs drive organic growth
• Courses gain authority and enrollment
• YouTube becomes a scalable content engine

This role is for someone who thrives in creative intensity.

If you are highly disciplined, culturally aware, fast moving, and capable of producing significant amounts of strong creative work every month we want to hear from you.

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• Health insurance

Work Location: Hybrid remote in Carlstadt, NJ 07072