Social Performance Lead

Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo.

This temporary assignment will be working with Diageo. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovate experiences that bring people together to celebrate life. Visit Diageo’s global responsible drinking resource, Drink IQ, for information, initiatives, and ways to share best practices. Celebrating life, every day, everywhere.

About Us:

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Mortlach, Singleton and Talisker Malt Whiskies, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo employees live these values every day, proud of what they do and the best that they can be.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the Role:

Diageo is a world leader in beverage alcohol with an exceptional portfolio of brands, focused on transforming into a digital-first organization. We seek to engage our consumers through innovative digital experiences and direct interactions. We will win in the next generation celebration by engaging and delighting our consumers with world-class leading experiences across every physical and digital touchpoint.

Our ambition is to enhance brand engagement and drive growth in all categories globally, and social is our most important channel to engage communities at scale. This role will play a crucial part in developing and executing social media strategies that amplify our brand presence and connect with consumers at every touchpoint.

Purpose of the Role:

The Global Category Social Manager will lead social media initiatives for Diageo's Beer and Liquor brands. This role focuses on implementing the social media operating model across the brand eco system, whilst driving brand consistency, performance, and compliance with Diageo's marketing standards. You will collaborate with global teams, regional hubs and local teams regularly to optimize and scale great work in owned social media, optimizing investment and minimizing risks. You will set brand social strategy and enable diversification across social platforms with purpose.

Role Responsibilities:

• Define and implement social media best practices and operational standards across Beer and Liquor categories globally.
• Identify opportunities for efficiency and performance improvements in the social media operating model.
• Ensure all digital assets within the brand eco system adhere to compliance standards for social media marketing.
• Partner with market and agency to increase the adoption of social media tools and strategies, ensuring content is social first and rooted in consumer insight and data.
• Foster a community of practice within the organization to share insights, enhance social media understanding and scale for efficiency.
• Set and govern brand guardrails to ensure consistency is maintained across social channels
• Optimise brand visibility on social for share of LLM and within evolved shopper journeys.
• Measure, report and drive continuous improvements of social performance.

Skills Required:

• Minimum 7 years of experience in social media and marketing, preferably in CPG or beverage alcohol sectors.
• Strong knowledge of the digital ecosystem with the ability to engage across various platforms and stakeholders.
• Excellent communication skills, capable of simplifying complex information.
• Proven ability to manage multiple projects and maintain attention to detail.
• Strong influencer with the capability to communicate effectively with senior audiences and lead cross-functional teams.
• Energetic, results-driven, and a collaborative team player comfortable in a fast-paced environment.
• Strong knowledge and focus on performance, and track record of using data to inform decision making and strategy.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

QUALIFICATION/LICENSURE

Work Authorization : Green Card, US Citizen

Preferred years of experience : 8 years

Travel required : 25% or less

Shift timings : 9 AM to 5 PM