Brand Marketing Manager, Easton

About the Company

Rawlings Sporting Goods is committed to the health, well-being, and financial stability of our employees. Our benefit plan includes competitive compensation and a full range of life and career enhancing benefits.

About the Role

The Brand Marketing Manager will be a key member of the Easton Brand Marketing team. This individual will be responsible for leading various day-to-day brand marketing projects, product launch initiatives, and ECOM/DTC support. Ideal candidate has working knowledge of baseball, fastpitch softball, and slow-pitch softball as well as the sporting goods industry and experience driving strategic brand marketing initiatives.

Responsibilities

-Supports ‘Go-to-Market’ initiatives and product launches including, but not limited to:

• Marquee and priority product launches annually
• Secondary product releases annually
• Content creation (brainstorming, planning, and execution) of various photoshoots
• Product and marketing messaging/positioning
• Social Media, influencer/ambassador network, and experiential marketing support
• Brand Event activations – College World Series, Little League World Series, Sales Meetings, Trade Shows, etc.

-Works closely with extended marketing department and cross-functional departments (product, sales, ops, etc.) to support brand initiatives and activations.

-Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.

-Maintains Master Marketing Calendar, ensuring activation dates are accurate and aligned with creative content flighting.

-Provides retail marketing and sales support – ECOM (Easton.com & Amazon) as well as strategic retail account.

-Assists with annual catalog production and studio photography.

-Owns and manages online marketing asset library.

-Brand team lead for slow-pitch vertical – product launch calendar, content creation, and marketing deliverables.

-Other duties as assigned.

Qualifications

• Bachelor’s degree or equivalent work experience required.
• Minimum 5 years’ experience in Marketing (Brand Marketing, Events, Grassroots, etc.).

Required Skills

• Strong verbal and written communication skills required.
• Extremely detail and deadline orientated.
• Excellent organizational skills.
• Must be proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Project management platform experience (Wrike, Asana, Basecamp, etc.).
• Ability to network and utilize internal and external resources.
• Comfortable working in a fast-paced team environment.
• Able to set priorities, execute, and follow them through.

Preferred Skills

• Advertising/production knowledge and sports experience preferred.
• Agency background/knowledge preferred.
• Ability to travel 20%.

Pay range and compensation package

The health, well-being, and financial stability of our employees are a high priority to us. Our benefit plan includes competitive compensation and a full range of life and career enhancing benefits. We offer the following benefits to all full-time employees:

• Comprehensive medical/dental/vision plans
• Company paid life and disability insurance
• Paid Parental Leave
• Employee Assistance Program
• 401k (fully vested immediately) with Company match
• Paid time off
• Paid holidays
• Opportunities for advancement
• Employee Discount Program

Equal Opportunity Statement

This job description does not list all the duties of the job. Position may be required to perform other duties as needed.