Senior Manager, Affiliate & Creator Growth

About Cymbiotika:

At Cymbiotika, we believe that wellness starts with trust. That’s why we’re committed to creating supplements that are not only effective but also transparent. From the moment you pick up one of our products, you’ll know exactly what’s inside—no hidden ingredients, no confusing labels. We take pride in using only the highest-quality ingredients, carefully sourced and backed by science, to ensure you’re getting the best of nature and innovation in every supplement.

We understand that health is personal, which is why our supplements are designed to work with your body, not against it. By focusing on bioavailability and using advanced liposomal delivery systems, we ensure that your body can absorb and use the nutrients to their fullest potential. Our goal is simple: to help you feel your best, with products you can trust, made with ingredients you feel good about.

With Cymbiotika, you’re not just taking a supplement—you’re joining a community of people who value wellness, science, and the power of transparency. We’re here to empower you on your journey to better health, every step of the way.

Role Overview

The Senior Manager of Affiliate & Creator Growth will own and scale Cymbiotika’s affiliate, creator, and performance partnership ecosystem as a core acquisition channel.

This role is responsible for driving profitable, incremental revenue growth across:

• Traditional affiliate publishers (content, review, loyalty, cashback)
• Discount & deal partners (Rakuten, Honey, etc.)
• Creator and influencer affiliates
• TikTok Affiliate & TikTok Shop
• Performance-based CTV/OTT affiliates
• Strategic performance partnerships

This leader will treat affiliates as a structured performance engine — accountable to contribution margin, incrementality, and long-term LTV — not just top-line ROAS.

Key Responsibilities

1. Affiliate, Creator & Performance Partnership Ownership

• Own affiliate & creator P&L with accountability to incremental revenue and contribution margin
• Develop and execute a scalable strategy across:
• Content publishers
• Loyalty & cashback platforms
• Coupon/deal partners
• Creator affiliates
• TikTok Affiliate
• CTV/OTT performance partners
• Recruit high-value partners aligned with brand positioning and customer quality targets
• Structure commission models and tiering frameworks based on:
• Margin contribution
• Incrementality
• New vs. returning customer mix
• Subscription attachment rate
• Develop frameworks to scale creator success into paid media amplification

2. CTV & Emerging Affiliate Channels

• Develop and manage performance-driven CTV/OTT affiliate relationships
• Evaluate commerce-enabled streaming partnerships and trackable placements
• Partner with Paid Media and Analytics to:
• Measure CTV incrementality
• Align attribution methodology
• Evaluate MER impact and blended CAC
• Structure test-and-scale frameworks for performance CTV partners
• Forecast contribution from emerging affiliate channels

3. Media Planning & Performance Optimization

• Develop quarterly affiliate media plans across:
• Publisher affiliates
• Cashback & loyalty platforms
• Creator programs
• TikTok Affiliate
• CTV affiliates
• Allocate investment across partner types based on:
• CAC efficiency
• Contribution margin
• Subscriber quality
• Cohort LTV
• Run incrementality tests (geo, holdout, or structured A/B) to validate partner value
• Analyze cannibalization across Paid, Affiliate, and Lifecycle channels
• Build forecasting models to project revenue, subscriber growth, and blended MER impact

4. TikTok Affiliate & Creator Commerce

• Lead TikTok Affiliate strategy:
• Creator recruitment & onboarding
• Commission structuring
• Offer alignment
• Performance optimization
• Track creator-level performance and systematically scale top contributors
• Partner with Social & Paid teams to amplify high-performing creator content

5. Data, Attribution & Infrastructure

• Build reporting frameworks beyond platform dashboards:
• Incremental CAC
• Blended ROAS
• MER impact
• Contribution margin
• Cohort LTV
• Partner with Analytics/Engineering to ensure:
• Accurate tracking and event integrity
• Proper UTM governance
• CRM integration
• Subscription attribution accuracy
• Improve tracking architecture across affiliate and performance platforms (Impact, CJ, Rakuten, TikTok Affiliate, CTV measurement partners)
• Identify automation opportunities in reporting, commission management, and partner communications

Required Qualifications

• 5–7+ years of experience in affiliate, performance partnerships, or growth marketing
• Experience managing:
• Publisher affiliates
• Cashback/loyalty programs
• Creator/influencer affiliate programs
• TikTok Affiliate or social commerce
• Experience testing or managing performance CTV/OTT partnerships
• Strong analytical background with forecasting and LTV modeling experience
• Deep understanding of attribution and incrementality frameworks
• Experience working with affiliate platforms (Impact, CJ, Rakuten, etc.)
• Advanced Excel/Google Sheets skills (cohort modeling, forecasting, scenario planning)
• Proven ability to scale acquisition channels profitably

Preferred Qualifications

• Experience in subscription-based DTC brands
• Familiarity with CTV measurement and attribution tools
• Experience in wellness, supplements, or CPG
• Exposure to automation and AI-driven partner analysis

What We’re Looking For

• You think in systems, not placements
• You ask “Is this incremental?” before scaling
• You understand contribution margin, not just ROAS
• You can build a creator ecosystem and a publisher engine simultaneously
• You treat affiliate and CTV partnerships as performance levers — not brand vanity plays