Director of Social Media Strategy

About Turn

Turn is a creative-led, founder-built lifestyle brand on a mission to shape the future of cannabis/hemp, health/wellness, and culture. We’re not building toward the next milestone — we’re building toward market leadership, community relevance, and billion-dollar potential.

Social media isn’t just a marketing tool for us, it’s the engine of brand velocity, voice, and movement.

We're now hiring a Director of Social Media Strategy to report directly to the CMO — a creator, analyst, trend-hacker, team-builder, and culture translator who can build a powerful, scalable social system from the ground up. If you’ve ever paused a TikTok mid-scroll to analyze why it didn’t pop, and rewrote the hook in your head — you're probably our kind of person.

What You’ll Do

• Build and lead the social media team from zero to legendary.
• Own and drive the full social roadmap — from daily posts to quarterly campaigns.
• Design a scalable creative ops system for asset development, reviews, and publishing.
• Translate brand tone and voice into native content for every relevant platform: IG, TikTok, X, Threads, Reddit, Discord, and emerging spaces.
• Develop influencer and UGC strategies that feel like collaboration, not transactions.
• Identify, jump on, and create trends — faster than the algorithm can.
• Build community systems that blur the line between content, conversation, and culture.
• Report on performance weekly, with both metrics and meaning: what worked, why it did, and what’s next.
• Collaborate with the founders, creative team, and across the company to ensure the brand voice is consistent — and constantly evolving.

Who You Are

• A proven social strategist who’s scaled brands, built teams, and launched campaigns that moved culture — not just racked up views.
• Deeply fluent in memes, motion, marketing, and momentum.
• Passionate about analytics and obsessed with testing.
• Confident presenting ideas — and defending them with logic and results.
• Not afraid of sweat equity. You want the shot, not just the salary.
• Detail-oriented. You give a sh*t about thumbnails, captions, cropping, and copy.
• Equally creative and operational — you love both storytelling and systems.
• Comfortable moving fast in industries that live in the gray: disruptive, regulated, and evolving.
• Culturally literate and subculture fluent — you can spot what’s brewing online before it goes mainstream.

We Need Proof

We’re looking for leaders, not posters. Show us:

• Case studies or social channels you’ve built.
• Campaigns you’ve led.
• Stats, screenshots, decks, receipts — whatever tells the story.
• Bonus points if you can break down a current trend and tell us how you’d remix it for Turn.

The Vibe

We’re scrappy, fast, and allergic to corporate. We’re here to bend culture — not chase it.

If you want hierarchy, guardrails, and corporate ladders — you’ll hate it here.

If you want chaos, creativity, and ownership — you’ll thrive.

Compensation & Equity

This role starts with competitive compensation and a performance-based equity. If you're looking for a cozy salary and unlimited PTO on day one, this isn't the role. If you're looking for impact, ownership, and the chance to shape a breakout brand from the inside — you're in the right place.

Note: Compensation grows as the brand scales, and we’re also offering skin in the game.

Where to Find Us

• IG:
• TikTok: @turn_podpak
• Apparel:
• E-commerce:
• Website:

Pay: $27.78 - $33.46 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Director of Social Media Strategy: 3 years (Required)

Work Location: In person