Brand PR & Influencer Marketing Coordinator

Do you speak fashion? We're hiring! Let’s chat!

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious, always optimistic, and driven to do good things together. Join our world and help shape the future of our brand.

Benefits You’ll Love

• 50% team member discount across all brands
• Competitive pay
• 24/7 wellness support
• Performance & Peak incentives
• Medical, Dental, Vision & more for you and your family
• 401(k) matching + financial wellness support
• Development opportunities with room to grow
• Quarterly COG Awards & real-time recognition

About the Role

The purpose of the Brand PR & Influencer Marketing Coordinator role is to support the brand communications team in amplifying our voice across influencer marketing, public relations, retail communications, partnerships and events across our Adult Brands. The role is designed to execute the brand communications campaign strategy to building brand awareness and brand love through creative storytelling, talent partnerships, content development, and community building.

Key responsibilities

Influencer Marketing & Relationship Management

• Identifying, evaluating, and engaging on-brand influencer talent and content creators
• Own the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking
• Support influencer campaign process from planning to execution (setting deliverables, briefing, usage rights, posting guidelines, reporting, etc.)
• Manage and maintain creator relationships with the brands roster of talent and content creators
• Support the maintenance and organize influencer content libraries and asset management systems
• Manage and update our influencer contact and outreach database
• Support influencer outreach efforts and assist with product gifting logistics
• Collaborate on the development and implementation of influencer marketing campaigns
• Monitor influencer content for brand alignment, engagement, and performance insights

PR & Brand Communication

• Support the management and maintenance of our media contact database
• Track and monitor media coverage and brand mentions across platforms
• Contribute to the execution of brand PR and communications strategies
• Assist in drafting press materials and internal/external brand communications as needed
• Contribute to the development of our brand media outreach strategy
• Campaign Planning & Strategy
• Participate in creative brainstorming sessions for brand campaign ideation
• Support project planning and timeline tracking for key seasonal initiatives
• Maintaining campaign trackers for project management (using tools like Airtable, excel, etc.)
• Assist in compiling competitive research and trend reports
• Provide a consumer informed POV to our campaign development

Events/Activations & Partnerships

• Assist in researching, planning, and organizing brand events and activations
• Provide on-site support during brand events
• Managing external event vendors and agencies
• Help coordinate event recaps, content capture, and post-event reporting
• Supporting brand partnership outreach, proposals and co-branded activation moments

Content Creation

• Support the Content Creation Coordinator and social team with content creation & ideation for our brand channels
• Capture and edit behind-the-scenes, UGC-style, or event-based content for social platforms
• Familiarity with content creation tools (Cap Cut, Canva, phone camera capture) and TikTok/Instagram content formats (Reels, Stories, TikToks)

Retail Brand Communications

• Contribute to the creation of monthly/quarterly content calendars for mall and retail partners
• Help develop brand-aligned communication materials for internal retail teams

Desired knowledge, Experience and Key Skills

• Written & Verbal Communication: Strong written and verbal communication skills including deck building
• Collaboration & Communication: Strong interpersonal and communication skills to work effectively within a team
• Time Management: Able to priorities tasks and manage time effectively and stay organized across multiple projects
• Familiarity with Microsoft Suite: comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting
• Creative Thinking & Brand Storytelling: Genuine interest in brand communication and marketing with a creative, problem-solving mindset

Must‑Have Skills & Experience

• 2–3 years of social media content creation for brands or personal platforms.
• Confident on camera with strong styling, speaking, and filming skills.
• Deep understanding of TikTok, social algorithms, and digital trends.
• Proven ability to create high‑engagement, scroll‑stopping content in a fast-paced environment.
• Passion for fashion with strong aesthetic and styling sensibilities.
• Skilled in editing short-form video.
• Highly organized, self-sufficient, and comfortable managing tight timelines. Positive, energetic team player with a creative mindset.

PHYSICAL REQUIREMENTS

• Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
• Ability to travel as needed (up to 20%)
• Comfortable moving equipment, product, or props as needed for shoots.

Who are we?

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at hrusa@cottonon.com.au so we may support you in completing the job application process.

In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.

CA: This is a full time hourly paid position with a wage range of $ 31.00-$36.00 /hr