Social Media Manager

Position Overview

We are seeking an experienced and dynamic Social Media Manager to oversee and execute social strategy across PGI’s brand portfolio. This role is responsible for developing and managing content calendars, collaborating with design and marketing teams, publishing content, driving engagement, and building meaningful community presence across platforms.

This is not an entry-level posting role — this position requires strong strategic thinking, cross-functional coordination, and brand discipline.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand positioning and growth goals
• Build and manage monthly and quarterly content calendars across all brands
• Ensure consistent brand voice, tone, and visual standards
• Identify opportunities to leverage product launches, partnerships, trade shows, and campaigns

Content Development & Collaboration

• Partner closely with the marketing and design teams to concept, brief, and produce content
• Provide clear creative direction for static posts, video content, reels, and short-form storytelling
• Coordinate product photography, lifestyle shoots, and influencer content
• Ensure all content meets compliance and brand guidelines

Publishing & Optimization

• Schedule and publish content across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.)
• Optimize captions, hashtags, and posting cadence based on platform performance
• Stay current on algorithm updates and platform best practices

Community Management

• Monitor and respond to comments and DMs across all brands
• Build engagement through proactive interaction
• Escalate customer service issues appropriately
• Foster strong relationships with industry partners and influencers

Analytics & Reporting

• Track KPIs including engagement, growth, reach, and conversions
• Provide monthly performance reports and insights
• Make data-driven recommendations to improve content performance

Cross-Brand Management

• Maintain alignment across multiple brand voices while ensuring each brand retains its unique identity
• Prioritize content across launches, campaigns, and trade events