Marketing & Social Media Coordinator

Tired Hands Brewing Company is a dynamic, community-focused craft brewery known for innovative, flavor-forward beers. We operate vibrant taprooms and restaurants featuring an exceptional food program that pairs beautifully with our brews. Our business spans direct-to-consumer retail at our locations, wholesale distribution of core brands to partners across multiple states, active expansion into grocery channels, and a standout top-tier Non-Alcoholic beer that delivers world-class taste yet flies under the radar for many consumers.

We are seeking a creative, analytical, and passionate Marketing & Social Media Coordinator to amplify our story across local partnerships, digital channels, drive engagement, support sales growth across all channels (taproom, wholesale, grocery), and build lasting community in today’s fast-paced beverage landscape.

Key Responsibilities

• Conceptualize, create, and manage high-engagement content (short-form video/Reels/TikTok, photography, graphics, captions, live stories) across Instagram, TikTok, Facebook, X, and emerging platforms to showcase new beer releases, food pairings, taproom vibes, Non-Alcoholic education, distributor activations, and grocery launches.
• Develop and execute a rolling social media editorial calendar that balances planned campaigns (product drops, seasonal food menus, NA promotions) with agile, real-time content while adapting to industry trends and business priorities.
• Collaborate cross-functionally with taproom operations, restaurant/chefs, sales/distributor teams, and senior leadership to align messaging, develop trade-friendly assets, and produce integrated campaigns that drive on-premise traffic, wholesale sell-through, and off-premise awareness.
• Build and nurture authentic online communities: monitor conversations, respond to comments/DMs/reviews promptly and in THBC’s distinctive voice, foster user-generated content, and escalate issues professionally.
• Manage paid social advertising (Meta, TikTok, etc.): define audience targeting, set campaign objectives (traffic, conversions, awareness), optimize creative/ad sets, track ROI, and report on performance tied to key metrics (visits, sales lift, engagement).
• Grow and maintain our email subscriber list; design, write, and send weekly newsletters highlighting new beers, food specials, NA options, events, and exclusive offers.
• Keep the THBC website dynamic and SEO-optimized with fresh copy, imagery, event calendars, menu updates, and content that highlights retail experiences, restaurant program, core brands, and grocery availability.
• Analyze digital performance using tools like Meta Business Suite, Google Analytics 4, social listening, and UTM tracking; deliver monthly insights reports linking efforts to business outcomes (foot traffic, distributor orders, brand sentiment).
• Stay ahead of beverage trends (No/Low innovation, short-form video dominance, Gen Z preferences for purpose-driven brands, social commerce) and propose initiatives like influencer/micro-influencer partnerships, UGC campaigns, virtual tastings, or promotions.
• Ensure all content adheres to alcoholic beverage advertising regulations (age-gating, responsible messaging) while creatively expressing THBC’s innovative, welcoming, and community-centric tone.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 2–4 years of hands-on social media/digital marketing experience; direct exposure to craft beer, alcoholic beverages, CPG, wholesale/distributor environments, or hospitality strongly preferred.
• Outstanding copywriting, editing, and brand voice adaptation skills (consumer, trade/B2B, educational for NA beer).
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator) for photo/video editing; bonus for CapCut, InShot, Canva, or similar short-form tools.
• Strong grasp of social advertising platforms, analytics (Google Analytics, Meta Insights), basic SEO, and email tools (e.g., Mailchimp or Klaviyo).
• Proficient in AI based tools and LLM models that can be leveraged to build creative assets and automate marketing campaigns/funnel implementation.
• Visual storytelling sensibility with an eye for scroll-stopping beer/food/experiential imagery.
• Highly organized, detail-oriented, analytical, and able to multitask in a fast-paced environment; proven ability to connect digital efforts to measurable sales/traffic impact.
• Genuine passion for craft beer, great food, Non-Alcoholic innovation, and community-building—enthusiasm for introducing our exceptional NA beer to new audiences is a must.
• Knowledge of TTB/FAA Act compliance for alcohol advertising preferred.

Why Join Tired Hands?

Be part of a respected, creative brewery where your digital work directly shapes how fans experience our beers, food, and spaces. Contribute to exciting growth phases (grocery expansion, NA awareness) in an evolving industry that values authenticity, data, and connection. We offer competitive pay, benefits, beer perks, and a collaborative culture.

Tired Hands Brewing Company is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage applications from all qualified individuals.

To apply, please send your cover letter, resume, and 3–5 examples of social content or campaigns (links or attachments) to hr@tiredhands.com.

Serious applicants with cover letter, resume, and 3–5 examples of social content or campaigns (links or attachments) will be reviewed. Applicants missing any application material requested or any outside solicitation will not be acknowledged.

Pay: From $20.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person