Social Strategy Intern

Are you ready to help build a brand's social presence from the ground up? The Social Strategy Intern will play a meaningful role in developing and shaping the social media strategies for Pur Luv and VetIQ.

This role goes beyond execution — you'll conduct research, uncover insights, and help define the strategic direction for two growing brands. From establishing foundational social frameworks to planning content and bringing creative concepts to life, you'll gain hands-on experience in building a social ecosystem from zero to measurable impact.

If you're naturally curious, strategically minded, and energized by turning insights into action, this is an opportunity to make real contributions while accelerating your growth in social strategy.

• Lead competitive audits, trend analysis, and audience research to uncover white space, positioning opportunities, and platform-specific growth strategies.
• Conduct comprehensive brand deep dives to identify strengths, gaps, and creative opportunities across social channels.
• Help define and document each brand's social strategy, including positioning, tone of voice, content pillars, posting cadence, and channel roles.
• Identify and recommend opportunities for community building, user-generated content, influencer collaborations, and brand partnerships.
• Develop platform-specific strategic recommendations (TikTok, Instagram, etc.), aligned to business objectives and target audiences.
• Collaborate with UGC creators and influencers to support early-stage campaign ideation and execution.
• Assist in building content calendars, ensuring alignment with brand priorities and seasonal initiatives.
• Establish foundational KPIs, tracking frameworks, and reporting processes to measure engagement, growth, and performance impact.

Minimum Qualifications:

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field.
• Strong interest in social media, digital marketing, and brand storytelling.
• Basic understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) and content trends.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to gather insights and make data-informed recommendations.
• Creative thinker with an eye for engaging visuals and content ideas.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Comfortable collaborating with internal teams and external creators.

Education Requirements:

• Currently pursuing or recently completed a bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• Coursework or experience in social media strategy, content creation, or digital marketing is a plus.

Preferred Qualifications:

• Experience creating content or managing social media accounts for a brand, organization, or personal project.
• Familiarity with social media apps, tools and performance tracking (e.g., Sprout Social, HypeAuditor, TikTok Studio, etc.).
• Understanding of social media trends, viral content, and community engagement strategies.
• Basic graphic design or video editing skills (e.g., Canva, CapCut).
• Experience collaborating with influencers, creators, or user-generated content campaigns.
• Passion for pets, animal health, or related industries is a plus.

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Company Overview:

Our Mission is to become the most trusted ally for pet parents and a leading authority in pet health and wellbeing. Our promise is to deliver smarter health and wellbeing solutions that are innovative, accessible, educational and always effective.

Why join the PetIQ Team?

We have an incredible culture built on our core values that are embedded in everything we do. Our values are:

• Pet Parent Focused: Everything we do starts with the pet parent in mind. We're dedicated to improving pet health and wellbeing through every interaction, product, and service we provide.
• Results Oriented: We deliver with purpose and follow through with clarity, accountability, and impact—because results matter for our teams, our partners, and the pets we serve.
• Humble and Hungry: We bring passion and confidence without ego. We're always learning, improving, and striving to do better—for ourselves, our teams, and our customers.
• Adaptive & Agile: We embrace change, move fast, and use it as our next advantage in creating innovative solutions for pets and their families.
• Stronger as a Pack: Collaboration is at the heart of how we work. We help each other win, because we know exceptional teams build something greater than any one of us could alone

Closing:

PetIQ is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, marital status, familial status, domestic partnership or civil union status, military or

veteran status, disability, medical condition, genetic information, or any other characteristic protected by federal, state, or local law.

We believe in providing equal opportunities for all qualified individuals and strive to create a work environment free from discrimination, harassment, and retaliation. If you require a reasonable accommodation during the application or employment process, please contact HR@PetIQ.com

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.