Social Media Content Creation & Growth Specialist

Social Media Content Creation & Growth Specialist

Marketing | Onsite Studio | Full-Time | Omaha, NE

Milan is hiring a hands-on Social Media Content Creation & Growth Specialist to help scale our national brand presence across TikTok, Instagram, Facebook, and emerging platforms.

This role is built for someone who personally creates short-form video, understands performance metrics, and wants to grow inside a fast-moving brand environment.

You will work alongside another content creator and report to the Organic Social & Influencer Manager. This is an execution-focused role with real ownership and visibility.

What You’ll Own

Daily Content Creation & Execution

• Personally shoot and edit short-form video content for TikTok and Reels
• Develop strong hooks designed to improve retention in the first 2–3 seconds
• Write performance-driven captions aligned with brand voice
• Create both evergreen and trend-responsive content
• Maintain a consistent publishing cadence

You should be comfortable producing content quickly and frequently, while maintaining quality and brand consistency.

Translating Brand Direction into Platform-Native Content

• Take campaign messaging and convert it into social-first creative
• Adapt messaging for different platforms and audience behavior
• Collaborate with internal stakeholders and bring concepts to life
• Help coordinate on-camera participation from internal teams and clinic staff

You will regularly implement ideas that originate from broader brand strategy.

Growth & Performance Optimization

• Monitor performance metrics including watch time, hook retention, engagement rate, shares, click-through rate, and follower growth
• Identify high-performing organic posts and collaborate on boosting strategy to maximize reach, engagement, and conversion
• Use analytics tools such as Meta Insights, Sprout Social, or similar platforms
• Test variations of content formats and improve based on data
• Contribute to measurable organic growth

Creativity and performance go hand in hand in this role.

UGC & Creator Coordination

• Identify and source user-generated content aligned with brand standards
• Support outreach and communication with UGC creators
• Provide creative direction and briefs
• Evaluate asset quality and performance
• Understand the distinction between influencer campaigns and performance-driven UGC

UGC will be a core part of strengthening Milan’s authenticity and social proof.

What Success Looks Like (First 6 Months)

• Consistent short-form video production
• Strong improvement in hook performance and retention
• Clear engagement and follower growth
• Effective integration of UGC into content mix
• Smart trend application with brand discipline
• Identification of organic content suitable for paid amplification
• Demonstrated ability to take direction and execute independently

Who You Are

• 2 to 5 years of hands-on social media content creation experience
• You personally shoot and edit short-form video
• Strong portfolio required
• Fluent in TikTok and Reels platform behavior
• Comfortable discussing hooks, pacing, retention, and algorithm impact
• Experience in beauty, fashion, wellness, lifestyle, or consumer brands preferred
• Experience working with UGC or influencer coordination
• Energized by collaboration
• Comfortable being featured in brand content
• Curious, performance-minded, and organized
• Motivated to grow professionally inside a scaling brand

Qualifications

• High school diploma or GED required
• Bachelor’s degree in marketing, communications, media production, or equivalent experience preferred
• Proficiency in CapCut, Canva, in-app editing tools, or similar platforms
• Experience with social management and analytics tools
• Strong short-form writing skills

Why Milan

Milan is a fast-growing national brand with real momentum and strong community engagement.

You will gain:

• Direct ownership of organic content execution
• Experience scaling UGC systems
• Access to in-house studio resources
• Collaboration with cross-functional marketing leaders
• Clear visibility into performance metrics and growth strategy
• A pathway to expand your impact as the brand grows

If you are excited about short-form content, performance growth, and building something meaningful, we want to see your work.

Apply with your application and portfolio.

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