Senior Social Media Manager & Digital Content Creator

HomeWetBar is seeking an experienced and highly creative Senior Social Media Manager & Digital Content Creator to build and elevate our social presence from the ground up. This role will own strategy, content creation, and performance across all platforms, turning social into a measurable growth channel. The ideal candidate is a strategic storyteller who understands retail gifting, personalization, and platform-native content. They thrive in a fast-paced e-commerce environment and use data to create high-performing short-form content that drives results.

This job is on-site in Oklahoma City—no remote option.

Supervisory Responsibilities:

• May oversee freelance creators, influencers, and UGC partners
• May collaborate with external creative contractors or agencies
• Does not initially have direct reports, but has future team leadership potential

Compensation: $80,000 - $90,000

**Responsibilities:**Essential Duties & Responsibilities (Revenue-Driven Leadership Role)

• Own and scale social media as a core revenue channel, driving measurable sales growth and profitability across all platforms.
• Lead full-funnel paid and organic strategy with direct accountability for revenue targets, ROAS, CAC, and contribution margin.
• Manage and optimize paid social campaigns end-to-end, including forecasting, budgeting, targeting, creative testing, and performance optimization.
• Execute conversion-driven strategies aligned with key gifting seasons and major promotions to maximize revenue impact.
• Analyze performance and attribution data to uncover growth opportunities, improve conversion rates, and increase channel profitability.
• Partner cross-functionally to align product prioritization, inventory planning, and messaging with revenue goals.
• Identify and scale customer acquisition, retargeting, and upsell strategies to drive sustainable growth and increase LTV.

Hands-On Content Creation (Performance-Focused Creative Execution)

• Concept, script, produce, and edit high-converting short-form video and static creative optimized specifically for paid and conversion-driven performance.
• Develop scroll-stopping hooks engineered for click-through and purchase intent.
• Create content that balances brand elevation with aggressive performance goals.
• Rapidly test, iterate, and scale creative based on performance metrics.

Community & Brand Voice (Revenue-Aligned Engagement)

• Turn community engagement into revenue opportunities through proactive comment and DM management.
• Monitor customer sentiment and translate insights into revenue-generating campaign adjustments.
• Maintain brand consistency while prioritizing conversion and growth objectives.

Campaigns & Creator Partnerships (ROI-Focused Partnerships)

• Identify and scale influencer and UGC partnerships based on performance data and ROI benchmarks.
• Track creator contribution to traffic, GMV, and revenue — scaling high performers and eliminating underperformers.
• Collaborate with paid media to repurpose high-performing creator assets into scalable advertising campaigns.

Reporting & Optimization (Accountability & Growth)

• Own KPI tracking, including revenue, ROAS, CAC, CTR, conversion rate, AOV, and LTV.
• Deliver monthly executive-level reporting with clear insights, profitability analysis, and action plans.
• Implement structured A/B testing frameworks to drive continuous performance improvement.
• Forecast growth scenarios and revenue projections based on historical and real-time performance data.

**Qualifications:**Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field required.
• 5–8+ years of experience in social media management, digital marketing, or content creation for a consumer brand (e-commerce or retail strongly preferred).
• Demonstrated success driving measurable growth in engagement, traffic, and revenue through organic and paid social strategies.
• Proven experience creating high-performing short-form video content for TikTok and Instagram Reels (portfolio required).
• Strong understanding of platform algorithms, paid social fundamentals, trends, and performance optimization best practices.
• Proficiency in content creation and editing tools such as CapCut, Adobe Creative Suite, Canva, or similar.
• Experience with social scheduling, publishing, analytics, and paid advertising platforms.
• Strong copywriting and conversion-focused storytelling skills.
• Ability to manage multiple campaigns, budgets, and deadlines in a fast-paced, performance-driven environment.

Preferred Qualifications:

• Experience in gifting, personalization, or DTC retail brands.
• Experience collaborating with paid media teams.
• Familiarity with tracking affiliate or creator GMV.
• Basic understanding of performance marketing metrics (ROAS, CPA, CTR).

About Company

A four-time winner of the Metro 50 award, which honors them as one of Oklahoma City's fastest-growing private companies. HomeWetBar has also been recognized nationally as one of the Inc. 500/5000 fastest growing companies in America four times and by Newsweek Magazine as the best of the best in e-commerce two years running.

Our secret to success? We have an amazing team that creates incredible products that our customers love and other retailers want to sell. We acquired our first customer in 2004, and today, we create 250,000+ gifts a year, shipping those directly to the gift recipient for a variety of well-known brands.

Benefits

• 401(k) match
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• Paid time off: Two weeks paid time off per year (increases up to four weeks).
• Paid holidays
• Continued education program paying up to $3,600
• Employee discounts