Social Media Manager

Social Media Manager

About O ff Season

OffSeason is redefining fan apparel as fashion-first—elevating sports culture with premium design, modern aesthetics, and a new standard of style. We’re not just about game day; we’re about everyday, bringing the energy of sports beyond the stadium. Our designs fuse heritage and innovation to create elevated apparel that speaks to passion, loyalty, and culture. We’re a small, fast-moving team. That means high ownership, reliable judgement, a lot of collaboration, and willingness to pivot. Everyone knows their role but contributes beyond a strict job lane.

About The Job

We’re hiring a Social Media Manager to own OffSeason’s social presence end-to-end—strategy, creative ideation, content execution, community building, and beyond—while also being hands-on with content capture and social storytelling in a way that’s essential at a lean brand. This person is equal parts creative and strategic. You know how to drive growth and impact, and you can also jump in to get the shot, edit the cut, and write the copy.

Key Responsibilities

Social Strategy & Management

● Own and execute OffSeason’s social strategy across channels (Instagram, TikTok, Pinterest, Facebook, X, and emerging platforms) with clear channel roles, content pillars, and a repeatable testing framework (formats, hooks, cadence, series)

● Translate brand priorities (product drops, campaigns, collaborations, cultural moments) into a social-first plan with defined KPIs and success metrics by channel and campaign

● Stay ahead of platform updates, social trends, and cultural moments across fashion, sports and internet culture, prioritizing actions that will drive meaningful impact

● Maintain strong awareness of professional sports and sports culture—including league/team storylines, athletes, schedules, key dates (openers, playoffs, rivalry games, award moments)—and translate relevant moments into timely, on-brand content

● Manage daily posting, scheduling, engaging, and other platform best practices

● Monitor and engage with comments, DMs, and mentions with a community-first approach while protecting brand voice

Content Strategy & Execution

● Conceptualize and execute social-first ideas that feel elevated, culturally relevant, and native to each platform, while maintaining brand integrity

● Own the content calendar, including weekly planning, daily execution, and real-time pivots when culture and sports moments move fast

● Write on-brand copy that feels cool and confident, yet approachable – maintaining a consistent tone of voice across channels

● Own social/BTS content capture on set, in-office, and at events/activations – identifying key moments that support storytelling and performance

● Plan and produce social content days, including creative briefs, shot lists, timelines, talent and vendor coordination, props/wardrobe needs, and on-set direction as needed

In fl uencer & Gifting Support

● Support influencer and gifting initiatives, including creator research, outreach lists, product coordination, management/communication, content tracking, and reporting

● Ensure strong influencer content and UGC is amplified, repurposed (where approved), and strategically integrated into the broader content plan

● Identify relevant/trending creator partners that align with both fashion and sports culture

Reporting & Optimization

● Own social reporting and insights across engagement, reach, growth, saves/shares, etc.

● Provide insights and recommendations (what’s working, what isn’t, what to test next)

● Track performance against goals and partner with VP of Marketing on strategy pivots and improvements

Quali fi cations

● 3-5+ years managing social for a fashion, beauty, or lifestyle brand

● Proven ability to grow and engage an audience through content quality and consistency

● Deep understanding of Instagram and TikTok algorithms, trends, formats, best practices, and performance levers (advanced knowledge of Pinterest, Facebook, and/or X is a plus)

● Intermediate photo & video editing skills and ability to turn around social content edits quickly

● Experience in hands-on content creation for a brand

● Comfortable self-shooting content and being featured on our channels

● Excellent project management and organization (calendars, deadlines, details, follow-through)

● Strong communicator who can collaborate cross-functionally and present ideas and insights clearly

● Intermediate knowledge of sports/sports culture that can be effectively applied into strategies and ideas; Willingness to maintain/expand sports knowledge across various leagues, teams, players, etc. in order to meet expectations of the role

● Passionate about OffSeason’s mission to bring the worlds of fashion and sports together

Bonus Quali fi cations:

● Bachelor's degree in Marketing, Communications, or related field

● Experience working with athletes, sports leagues, or sport-adjacent communities

● Experience with product storytelling, drop culture, conversion-driven content

● Experience supporting influencer/gifting programs and/or creator partnerships

Characteristics We Value: (especially being a small company)

● High ownership: you don’t wait to be asked; you see what’s needed and move

● Strong taste: you know the difference between “content” and “brand-building”

● Speed with standards: you can move fast without sacrificing quality

● Reliable judgment: you’re able to recognize what’s on-brand vs. what’s not

● Curiosity: you’re always tracking culture, creators, and trends—then translating that into brand-appropriate execution