PR, Social & Content Senior Account Executive
Full-time
Madison, WI, US
About the job
If you’re looking for a full-service agency that’s driving meaningful momentum for brands and businesses, you’re in the right place. At Hiebing, we’re a strategy-led marketing and advertising agency fueled by curiosity and built on collaboration. With teams in Madison and Austin, we partner across disciplines to create work that moves people and moves business forward — for brands we believe in and pro bono causes that matter. Our “We Before Me” philosophy isn’t just a line — it’s how we show up. We push each other to make the work better. We build on ideas with a “Yes, and.” We hold high standards and have each other’s backs while we reach beyond the ordinary. If you’re energized by smart thinking, real teamwork, and doing work that makes an impact — we’d love to meet you.
The PR, Social & Content Senior Account Executive is an integral position within the agency. The ideal candidate will have five to seven years of full-time experience, can be a coach and player on social media and content creation and has a true passion for creating compelling stories. Sharing a high bar for excellence, thriving in a fast-paced environment and endless curiosity are essential.
Duties/Responsibilities
- Develop and execute social media content strategies to engage clients’ targets across various social platforms and integrate into full marketing programs
- Create, plan and produce content for these platforms, appearing in videos, guiding talent
- Collaborate and ideate as part of creative teams, pushing creative boundaries and elevating the bar for excellence
- Manage day-to-day operations of clients’ social platforms, including community management
- Develop and manage influencer campaigns from strategy to outreach to execution and measurement
- Measure and refine performance, analyze data, uncover insights and identify opportunities for improvement
- Contribute to the development and execution of integrated marketing plans
- Build and manage day-to-day relationships with key clients as their department expert within our agency client team
- Be a subject matter expert in social media for the agency and clients, staying current on social media platforms, tools, best practices and how brands use them so the agency can make informed recommendations to clients
- Collaborate effectively as a team member within the Public Relations, Social Media and Content department and with other agency teams
Job Qualifications* The successful candidate should possess five to seven years of relevant experience, preferably agency experience
- Ability to prioritize and successfully manage multiple projects/teams/deadlines simultaneously
- Comfortable working in a fast-paced work environment where excellence is demanded, ability to thrive under pressure
- Must be a tenacious problem-solver, driven to strategize approach if necessary to deliver results
- The ideal candidate should have a can-do attitude, curiosity, integrity and a We Before Me philosophy
- Ability to articulate and understand the emotional context and motivations of varying target markets to create true brand devotion
- Excellent written and oral communication skills including strong presentation skills
- This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly
- Ability to work in the United States without sponsorship now or in the future
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