Marketing Manager - Digital & Traditional Media

About Us
We are a fast-growing ecommerce and home services company providing mobility solutions, stairlifts, elevators, and other healthcare equipment. We serve both retail and in-home service customers and are looking for a versatile marketer to drive all marketing channels.

Position Summary
We are seeking a hands-on Marketing Manager to own all marketing channels, including Klaviyo email/SMS, paid digital campaigns, TV, and other traditional marketing initiatives. You’ll plan, execute, and optimize campaigns across home services and retail divisions while driving measurable revenue growth.

Key Responsibilities

• Manage and grow email & SMS marketing programs (Klaviyo)
• Plan, buy, and manage digital media campaigns (Google, Meta, programmatic, YouTube)
• Plan and manage traditional media campaigns (TV, radio, print)
• Collaborate with internal teams on promotions, landing pages, and creative
• Analyze performance metrics across all channels and optimize for ROI
• Build and maintain a marketing calendar for campaigns across all divisions
• Oversee creative production for ads, landing pages, and promotions
• Support marketing strategy, campaign planning, and execution across all channels

Required Skills & Experience

• 2+ years in email marketing, digital media buying, or traditional marketing
• Proven experience running paid social, search, display, and TV campaigns
• Strong analytical skills to track KPIs and ROI
• Experience with Organic social media and building a micro/macro influencer network
• Excellent project management and communication skills
• Hands-on experience creating campaigns, managing budgets, and optimizing performance
• Bonus: Klaviyo experience, HTML/CSS for email templates, video ad production knowledge

What We Offer

• Competitive salary
• Performance bonuses tied to ROI and revenue growth
• Benefits: health, 401(k), PTO
• Opportunity to manage multiple channels and influence company growth

Key KPIs for This Role

• Email revenue (monthly/quarterly)
• Media campaign ROI (digital & TV)
• Lead generation & cost per lead
• Store foot traffic and appointment bookings
• Open & click-through rates for campaigns
• Revenue growth per division

Pay: $51,250.97 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person