Manager, Performance Marketing & Digital Analytics

Supernus Pharmaceuticals is an award-winning biopharmaceutical company with more than 30 years of experience in developing and commercializing products that treat central nervous system (CNS) diseases. At Supernus, we develop innovative products that help treat neurological and psychiatric conditions. At Supernus, we develop innovative products that help treat neurological and psychiatric conditions. We currently have 8 products in the market that are making a real impact on patient outcomes.

Job Summary:

The Manager of Performance Marketing and Data Analytics is responsible for operating Supernus’ Omnichannel measurement framework across the commercial portfolio of brands. This role functions to analyze media, website, and CRM data in a consistent fashion to deliver the overall picture of performance while uncovering new opportunities and audience insights throughout the marketing cycle to support the Supernus product portfolio.

Essential Duties & Responsibilities:

• Collaborates with agencies and brand teams, to manage the collection, automation, insights-mining, and report presentation of marketing platform data.
• Provides “full-funnel, channel-by-channel; audience-by-audience & segment-by-segment” context to brand teams, supporting agencies, and commercial leadership across the Supernus product portfolio.
• Devise and maintain tagging taxonomy and drive to standardize tagging practices across the business.
• Ensure all media drivers and site actions are tagged and firing accordingly to support detailed analysis.
• Configures Datorama/Salesforce Marketing Cloud Intelligence dashboards and Google Analytics to enable clear and reliable analysis for reports – optimize available dashboard views as marketing mix evolves.
• Collaborate with Subject Matter Experts (SMEs) to prepare specialized reports requested by brand teams, the digital department, or management.
• Recommends advanced metrics tailored to each brand’s marketing system around customer acquisition/engagement/retention and media delivery/efficiency.
• Liaise with the Marketing Operations, Analytics and Market Research teams to share, compare, and integrate analyses from company data systems as available.
• Partners cross-functionally to identify and define key performance indicators for large commercial projects. (e.g. influencer marketing, national TV/media campaigns)
• Support market research efforts by asking new questions of our data; considering new KPIs from it; and exploring the complex behaviors and assumptions of audiences interacting in non-personal channels.
• Mines whitepapers and syndicated research for applicable commercial insights that can aid brand team competitiveness and help elevate the marketing model and contribute to educational materials generated from the team (e.g. Digital eNewsletters).
• Design data extensions that effectively store and organize customer data, including attributes, behavioral data, and engagement.
• Uses SQL/Query Builder to extract specific data, transform it into usable formats, and populate new data extensions for specific campaign needs or reporting.
• Establish relationships between data extensions to create customer profiles and enable segmentation and personalization.
• Implements best practices for data quality, ensuring data accuracy, consistency, and compliance.
• Liaise with internal and external stakeholders as recognized “expert/owner” of Supernus’ marketing/omni-channel analytics and trains stakeholders on the operation of the marketing model.
• Other duties as assigned.

Supervisory Responsibilities:

• N/A.

Knowledge & Other Qualifications:

• Bachelor’s degree in economics, marketing, finance or another related business field. Master of Business Administration is a plus.
• At least five years of relevant work experience with at least 3 years in digital marketing analytics and optimization.
• Experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets.
• Experience with Google Analytics and Google Tag Manager management a plus.
• Ability to “see/visualize” overall brand marketing ecosystems and connections within it.
• Ability to ingest and synthesize data from disparate sources and use to craft, understand & communicate customer journeys and behavioral pathways.
• Experience and knowledge of statistical models and methods, and marketing experimentation (e.g. A/B tests, multivariate content/messaging & optimization).
• Expertise in mixed media modeling and digital attribution models.
• Familiarity with analytics and visualization platforms such as Google Marketing Platform (GTM, GA & GSC), Salesforce Marketing Cloud, Adobe Marketing Cloud, Tableau.
• Strong verbal, written, and presentation skills.
• Strong verbal/written/presentation; ability to layout and deliver succinct PowerPoint stories as well as structured syntheses and recommendations.

Other Characteristics:

• Ability to work independently and as part of a team and maintain high ethical standards of integrity and quality.
• Ability to have an innovative and dynamic approach to work.
• A self-starter able to work independently but comfortable working in a team environment.
• Ability to consistently exhibit Supernus Values in interactions with employees at all levels of the organization, vendors, customers and others.
• Capable of performing other duties as assigned by Management.
• Authorized to legally work in the United States without visa sponsorship.

Physical Requirements/Work Environment/Travel Requirements:

• Occasional travel (<5%).
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or carrying objects. Sedentary work involves sitting most of the time.
• The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer screen, iPad, or other electronic device; and extensive reading.
• The worker is not substantially exposed to adverse environmental conditions.

Compensation:

At Supernus, we offer a competitive compensation package that reflects your experiences and contributions. The expected salary range for fully qualified candidates applying for this role is $100,000 to $135,000. This range is what the Company reasonably expects to offer for the position and is not reflective of the full compensation scale of the role. This range may be modified in the future. An individual’s salary within the range is based on multiple factors, which may include and are not limited to education, relevant experience, knowledge, length of industry experience and organizational needs.

You also will be able to participate in a competitive benefits package, including but not limited to: health, dental, vision, paid time off, 401k company match, company paid life insurance and health and wellness benefits. The total compensation package for this position also includes other compensation elements such as stock equity awards, employee stock purchase programs and participation in our Company’s discretionary annual bonus program.

Supernus Pharmaceuticals is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, age or any other characteristic protected by law.