Marketing Specialist – Community & Affiliates

Overview

We are seeking a performance-driven Marketing Specialist – Community & Affiliates to grow and activate our affiliate network and online communities. This role is responsible for recruiting partners, driving engagement, and scaling revenue through affiliates, ambassadors, influencers, and community-led initiatives.

This position blends relationship-building, campaign execution, and performance marketing. The ideal candidate is analytical, proactive, and highly accountable to measurable results.

Key Responsibilities

Affiliate Program Growth & Management

• Recruit, onboard, and activate new affiliates and referral partners
• Maintain ongoing communication and relationship management
• Develop promotional campaigns and partner toolkits
• Monitor affiliate performance and optimize for conversions
• Identify and scale high-performing partners

Community Development & Engagement

• Build and manage branded online communities (e.g., Facebook Groups, Reddit, Discord)
• Plan and execute engagement campaigns, challenges, webinars, and launches
• Develop and manage a community content calendar
• Encourage peer-to-peer engagement and brand advocacy
• Collect insights and feedback to improve products and messaging

Campaign Execution & Collaboration

• Collaborate with marketing team on landing pages, email campaigns, and assets
• Coordinate affiliate promotions and seasonal campaigns
• Support influencer and UGC initiatives
• Research competitor affiliate and community programs

Data Tracking & Reporting

• Track weekly and monthly KPIs
• Analyze revenue contribution from affiliates and community channels
• Provide optimization recommendations based on performance data

Key Performance Indicators (KPIs)

• Growth in active affiliates
• Affiliate-driven revenue / GMV
• Community membership growth
• Engagement rate (posts, comments, participation)
• Campaign ROI

Qualifications

• 2+ years of experience in affiliate marketing, partnerships, community management, or performance marketing
• Strong understanding of marketing metrics and ROI
• Experience working with affiliate platforms preferred (e.g., Impact, Awin, CJ Affiliates)
• Excellent communication and relationship-building skills
• Highly organized, proactive, and results-oriented
• Comfortable working in a fast-paced, growth-focused environment
• Must be authorized to work in the United States

Compensation

• Base Salary: $55,000 – $70,000 annually (depending on experience)
• Annual Performance Bonus: Eligible for up to 15% of base salary, based on achievement of established KPIs

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person