Digital Content & Social Media Manager

Position Purpose:

The Digital Content & Social Media Manager is responsible for turning our brands into must-follow, must-experience digital stories. This role plays a critical part in driving brand awareness, consumer engagement, and energy through high-quality, trend-forward content creation and social media execution. Working alongside the marketing team, this individual will lead hands-on content capture, short-form video production, editing, and day-to-day platform management — ensuring our brands show up consistently, creatively, and strategically across all channels.

This is a fast-paced, high-ownership role for someone who thrives behind the camera and inside the apps — identifying brand moments and turning them into compelling content. The ideal candidate is passionate about hospitality, food & beverage, digital culture, and is energized by the opportunity to grow with a dynamic, entrepreneurial organization.

Duties

• Lead content creation across multiple brands and breweries.
• Capture high-quality photo and video content in and out of venue using mobile devices, cameras, and audio equipment
• Create engaging short-form and long-form content for social platforms (Instagram, TikTok, Reels, Stories, LinkedIn, etc.)
• Edit content using Canva, CapCut, Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator
• Ensure all content aligns with brand standards, visual identity, and tone of voice
• Schedule, publish, and manage daily social media posts and paid digital ads across platforms
• Monitor and engage with online communities through comments, DMs, and interactions
• Lead brand ambassador and influencer management and engagement
• Track performance and assist in optimizing content based on engagement, reach, and platform trends
• Support influencer visits, media moments, community events, and in-venue activations
• Capture real-time content during events and brand moments
• Assist with additional marketing responsibilities as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2-4 years of relevant marketing, hands-on content creation, and social media management experience preferred (internship experience accepted)
• Strong experience creating content behind a phone, camera, and audio equipment in real-world environments
• Required proficiency in Canva, CapCut, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and Microsoft Office, including Outlook, Word, Excel, and PowerPoint
• Strong understanding of social media platforms, trends, and digital storytelling
• Highly organized with the ability to manage multiple projects in a fast-paced environment
• Excellent written communication skills with keen attention to proofreading details; ability to craft engaging narratives tailored for diverse audiences.
• Positive, proactive, and eager to learn and grow within a creative marketing team
• Availability to work evenings or weekends on occasion to capture content and brand moments at events
• Join us as a Digital Content & Social Media Manager where your creativity fuels our brand story! We’re committed to fostering an inclusive environment that supports your professional growth while providing opportunities to innovate in the digital space. This paid position offers the chance to shape impactful campaigns —apply today!

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Livonia, MI 48150