Social Media Coordinator

About Andover Fabrics

Andover Fabrics is one of the world's leading quilt fabric manufacturers with deep roots in the American textile industry dating back to the Roaring Twenties. Our premier-quality fabrics are sold worldwide, with strong strategic partners in Europe, Australia, Canada, and Japan. We love preserving historical designs, supporting new and modern designs, and bridging our offerings with everything in between. Makower UK is our United Kingdom-based manufacturer and contributes beautiful designs to our offerings. We are customer-driven and value the experience of every partner and creator we meet!

About the Role

We’re seeking a Digital Marketing Specialist to manage our social media marketing efforts and create B2B and B2C content, ultimately increasing brand awareness, site traffic, engagement, and sales. If you’re a creative team player passionate about digital marketing, we’d love to talk to you!

Responsibilities

• Develop and execute digital and social media marketing campaigns
• Oversee calendaring, publishing, SEO management, and growing social platforms to include website
• Create and publish content aligned with brand voice
• Engage with customers and followers with a positive, professional, helpful tone
• Monitor and analyze campaign and channel performance data
• Assist the Sales and Marketing Committee with brainstorming and executing creative content for social use
• Assist with social media coverage for special events as needed
• Establish and build relationships with influencers
• Understand the Andover Fabrics’ customer and their experience – who they are, what they love to do, and how to make their days better through our product and social media approach

Qualifications

• Experience in Digital and Social Media Marketing (2-3 years or more)
• Bachelor’s degree in marketing, digital marketing, internet marketing, or related field
• Experience creating social media strategies and content
• Knowledge of best practices for social media platforms such as Instagram, Facebook, Pinterest, YouTube, LinkedIn, etc. (including Email and blog management)
• Excellent verbal and written communication skills
• Aptitude for crafting engaging content
• Strong organizational and multitasking abilities
• Welcome and embrace feedback
• A big PLUS if you are a quilting or sewing enthusiast!

Why Work at Andover Fabrics?

We’re a 100+ year-old, multi-generational, family-owned business committed to creating an environment where every team member and stakeholder feels valued, supported, and empowered to succeed. We’re known for our beautiful, high-quality products, appreciation for our customers, and love of our industry.

• Growing! We have big plans for the future. Join us!
• Great Culture: See above:)
• Benefits: Comprehensive medical and benefits (for full-time eligible employees)
• PTO: Competitive paid-time-off policy and accrual

Andover Fabrics is headquartered in New York City, New York.