DIRECTOR OF MARKETING Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation. About the job Madhappy is looking for a full-time Director of Marketing.

This role is responsible for building the structure that enables creative ambition to execute seamlessly. You will oversee campaign orchestration & go-to-market, cross-functional alignment, budget visibility, and operational excellence across digital, retail, IRL, and partnership channels.

You must be based in or willing to move to Los Angeles to be considered for this position. ResponsibilitiesIntegrated Campaign Orchestration* Partner with the VP of Marketing to build the full marketing calendar across campaigns, seasonal launches, and collaborations

Serve as a the source of truth across teams to ensures that big ideas move through the organization cleanly, launch land on time, and every channel is aligned against a single source of truth
Drive cross-channel GTM strategy in partnership with Social, Email/SMS, Paid, E-Commerce, Retail, PR, and Community
Partner with the Creative Producer and internal production teams to Align creative production timelines with apparel development and merchandising milestones
Ensure every campaign lands cohesively across digital, physical, and experiential touchpoints

Cross-Functional Coordination & Approvals* Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners

Own cross-functional asset consistency across all marketing channelsOversee asset trafficking, version control, and final delivery across all platforms
Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams

Budget Management* Partner with broader marketing team and producer to manage the day-to-day macro budget

Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly
Surface risks, tradeoffs, and resourcing needs proactively

Influencer Seeding Operations & Oversight* Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team

Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy
Oversee cross-functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on-brand, and operationally sound
Manage approval flows for seeded talent, product drops, and partner gifting moments

Ensure consistent tracking, reporting, and post-campaign analysis of seeding efforts to inform future planning Events + Activations Operations & Oversight* Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments

Own timelines, budgets, approvals, and cross-functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams
Ensure events are fully integrated into broader marketing calendars and campaign narratives
Oversee vendor coordination, collateral asset delivery, staffing needs, and run-of-show planning
Ensure post-event recaps, learnings, and documentation are captured and shared with leadership by the Community Manager

Systems, Process & Optimization* Own and evolve marketing calendars, workflows, and tools to support scale and clarity

Identify gaps in process and build systems that improve efficiency, visibility, and accountability
Lead keystone campaign retrospectives and performance recaps to inform future planning

Qualifications* 8–10+ years of experience in marketing operations, integrated marketing, or project management within fashion, lifestyle, or consumer brands

Proven experience managing teams and leading cross-functional initiativesExceptional project management skills with the ability to juggle multiple launches simultaneously
Strong understanding of multi-channel marketing ecosystems (digital, retail, IRL, partnerships)
Experience managing budgets and collaborating closely with finance and creative counterparts
Highly organized, detail-oriented, and process-driven—without being overly bureaucratic
Confident communicator who can lead conversations across creative, executive, and external partner groups
Deep alignment with Madhappy’s values of optimism, care, and intentional leadership

Benefits* 15 days PTO, and 9 days sick pay annually

Paid holidaysHealth, dental, and vision insurance with 75% premium coverage by Madhappy
Retirement plans available
$600 quarterly health stipends
Employee discount and early access to products

About Madhappy Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation. About Local Optimist Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment. About The Madhappy Foundation The Madhappy Foundation™ is non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.

Learn more here.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.