About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast.

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers.

About the role

The Director of Media & Ad Operations owns the financial, analytical, and operational backbone of paid growth at Ritual. You will be accountable for media efficiency, budget allocation, and channel testing strategy across all paid acquisition and upper-funnel investments. This role is a great fit for someone who thrives in a technical, data-mature environment and enjoys the challenge of determining where incremental dollars should be deployed to drive long-term growth. You will work in tight partnership with the VP of Growth and Senior Director of Data & Analytics to oversee performance across digital, influencer, and emerging channels.

What you'll do

Lead Investment Strategy: Own the total paid media strategy, including annual and quarterly budget allocation, CAC targets, and spend pacing across Meta, Google, TikTok, TV, and more.

Drive Capital Allocation: Act as the final decision-maker on media efficiency tradeoffs, determining where to deploy incremental capital to balance scale and efficiency.

Architect Experimentation: Own the incrementality and experimentation roadmap across all channels, formats, and tactics to answer critical business questions. Partner with Creative and Brand teams to build a high-velocity testing framework, ensuring quantitative performance data directly informs qualitative creative strategy.

Partner with Finance & Data: Collaborate to forecast performance, model scenarios, and define measurement frameworks for test design and expansion.

Optimize the Portfolio: Synthesize complex datasets into clear narratives and actionable plans that drive cross-channel optimization.

Who you are

Relentlessly Curious: You stay ahead of media and platform shifts, actively pressure-testing assumptions—including your own.

Rigorously Data-Driven: You bring order to complexity and synthesize data into clear, actionable growth strategies.High-Ownership Executor: You are a self-starter who rolls up your sleeves, holds partners accountable, and drives work to completion.

Operationally Excellent: You build the systems, processes, and standards required to scale a sophisticated growth engine.

Collaborative Partner: You work effectively across Acquisition, Data, Creative, and Finance, influencing through clarity and credibility

Systems Thinker: You have a holistic view of the funnel.You don't just optimize ads; you optimize the entire growth engine—from landing page conversion to the data pipelines that feed our models.

What you'll need

Experience at Scale: 7+ years in paid media, growth marketing, or media operations at a high-growth DTC or consumer brand.

Budget Ownership: Proven experience managing large, multi-channel paid media budgets.

DTC Fluency: Deep understanding of direct-to-consumer business metrics, including CPA, LTV, and marginal efficiency.

Technical Proficiency: Strong Excel/Sheets skills and comfort working with large datasets to drive decision-making.

Measurement Acumen: Experience defining measurement frameworks and leading incrementality testing.

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

Compensation

• Pay Range: $148,000 - $190,000
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

What We Offer

Health & Wellness

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Talkspace
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities

Financial & Career Support

• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend

Family & Flexibility

• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance

Time Off

• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas - New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work