Tourism Marketing Strategist

Description

Ready to shape how an entire community is experienced?

Join the City of Liberty’s in-house Public Relations team as our Tourism Marketing Strategist — the creative force behind ‘Visit Liberty’. In this highly visible role, you will lead advertising campaigns, cultivate media relationships, manage digital storytelling, and elevate Liberty as a premier destination for KC metro day-trippers and regional travelers.

This is a strategic, hands-on marketing position where your ideas, creativity, and initiative will directly impact how our community is seen, experienced, and celebrated. You will serve as a primary architect of Visit Liberty’s tourism marking efforts.

We welcome May 2026 graduates who meet the minimum qualifications and can demonstrate strong experience through internships, coursework, or portfolio work. This position is structured as a career-level opportunity, meaning the final title and compensation will be based on the selected candidate’s experience and qualifications, but will be no less than $46,439.50/year. We welcome applications from both emerging marketing professionals and seasoned strategists ready to make an impact.

Benefits

• Flexible work environment
• FREE health insurance (employee + family)
• FREE employee dental & vision insurance
• FREE HSA contribution (up to $2,400/year)
• FREE retirement plan (pension plan that is fully paid for by the City)
• Generous paid time off (Vacation, Sick leave, 11 paid holidays/year, plus ability to earn up to 5 additional days off per year through the employee wellness program participation)
• Healthy respect for work-life balance. Many of our employees stay for decades, with good reason.
• See 'Benefits' tab above for more information

Essential Functions

• Leading advertising campaigns from concept through reporting (audience targeting, creative direction, platform management, performance analytics)
• Creating and maintaining compelling content for visitlibertymo.com, blog features, and social media channels
• Managing the Visit Liberty social media presence, including content creation, graphic design, scheduling, engagement and analytics
• Producing and maintaining a professional press kit (story ideas, Q&As, fact sheets, releases, photography, video)
• Pitching and securing earned media coverage locally and nationally
• Building relationships with business owners, tourism partners, influencers and media contacts
• Maintaining cohesive, consistent branding across all platforms
• Capturing and curating photography and video assets for promotional use
• Identifying new and innovative ways to elevate Liberty’s tourism presence

Knowledge/Skills/Abilities

• Demonstrated experience developing and executing advertising campaigns
• Experience in marketing, public relations, or tourism-related communications (professional or internship experience accepted)
• Strong writing and editing skills, including AP Style proficiency
• Experience pitching stories and securing earned media coverage
• Social media strategy and content development experience
• Experience interpreting ad metrics and reporting on campaign performance
• Google Ads Certification preferred
• Experience with Adobe Creative Suite, Canva, Sprout Social and Microsoft Office
• Photography and/or videography skills
• Video editing experience
• Knowledge of the Liberty business community or tourism industry
• Availability to work evenings/weekends approximately once per month for events (calendar provided in advance)
• Bachelor’s degree in public relations, marketing, communications, advertising, or related field (or equivalent experience)
• Motivated self-starter who can bring new ideas to this new position and make it their own!

Please upload a link to, or copy of, your portfolio, which demonstrates your past experience with securing media placements, advertising campaigns, writing samples, graphic design work, social media strategy or content examples, etc.

The City of Liberty adheres to a drug-free workplace as defined by federal law.