Paid Ads Specialist

Paid Ads Specialist (Google, Meta, TikTok, Pinterest)

Location: In-Office | Old Town Scottsdale, AZ

About Us

Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide.

Position Overview

We are hiring a

Paid Ads Specialist

to execute, optimize, and scale paid media campaigns across Google, Meta, TikTok, Pinterest, and Connected TV (MNTN).

This is a hands-on, performance-focused role responsible for daily campaign management, creative testing, budget pacing, and performance optimization. You will work closely with leadership and the creative team to improve efficiency, scale winning campaigns, and maintain strict ROAS and blended performance targets.

This is an in-office role in Old Town Scottsdale, AZ and requires someone who thrives in a fast-paced, high-accountability, growth-focused environment.

Key Responsibilities Paid Media Execution & Optimization

• Execute and manage paid acquisition campaigns across:
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Pinterest Ads
• Connected TV via MNTN
• Manage and optimize six-figure monthly ad budget
• Monitor and improve ROAS, MER, and blended CAC
• Build and optimize full-funnel campaigns (prospecting, retargeting, retention)
• Adjust budgets based on performance trends
• Launch and monitor structured creative testing initiatives

Platform & Technical Management

• Daily management inside:
• Google Ads Manager
• Meta Ads Manager
• TikTok Ads Manager
• Pinterest Ads Manager
• MNTN platform
• Support and monitor:
• Conversion tracking accuracy
• Pixel health
• Server-side tracking
• Attribution reporting
• Ensure clean data flow between platforms and Shopify
• Track and optimize against our North Star metric:

AMER % (New Customer Revenue / Ad Spend)

E-Commerce & Conversion Optimization

• Collaborate on Shopify landing page testing and CRO
• Work with the creative team to iterate on high-performing hooks and ad angles
• Analyze performance data to refine messaging, offers, and targeting
• Identify winning audiences and scale efficiently

Analytics & Reporting

• Assist in weekly paid media reporting
• Analyze performance trends in:
• CPM
• CTR
• CVR
• AOV
• Contribution margin
• Make data-backed recommendations for scaling and optimization

Qualifications

• 2–4 years of hands-on paid ads experience for an e-commerce brand
• Proven experience managing Google and Meta campaigns (TikTok and Pinterest preferred)
• Strong understanding of ROAS-driven performance marketing
• Experience working within Shopify
• Ability to manage and optimize meaningful monthly ad spend
• Analytical, detail-oriented, and execution-focused
• Comfortable working in a fast-growth, in-office environment

Preferred Experience

• Experience with:
• Klaviyo
• Postscript
• Amazon Seller Central
• Experience running influencer-generated content in paid campaigns
• Background in DTC or consumer product brands

Compensation

• Salary: $80,000 – $110,000 (based on experience)
• Performance bonus potential based on ROAS and AMER targets
• Full-time, W2
• In-office role in Old Town Scottsdale, AZ