Marketing and Advertising Intern (Paid Media)

Marketing & Advertising Intern (Paid Media)

Location : Delray Beach, FL (Hybrid – On-Site Required)

Reports To : Marketing Manager

Company : Tabañero Holdings

Start Date: Immediate

Compensation: $15–$20 per hour (based on experience)

Company Overview

Tabañero Holdings is a fast-growing, premium condiment company known for bold, flavor-forward innovation across hot sauces, BBQ sauces, taco sauces, salsas, and specialty condiments. Backed by the private equity group behind Celsius Energy Drink and Rexall Sundown, Tabañero is scaling rapidly across retail, eCommerce, and foodservice channels nationwide.

We are a data-driven organization that connects marketing investment directly to retail growth, velocity (UPSPW), ACV expansion, and margin protection. As we expand into new markets and product lines, we are seeking high-performing, analytical talent to join our corporate team.

Role Overview

This is a full-time position with an immediate start date. While there is limited work-from-home flexibility, regular on-site work at our Delray Beach, FL corporate office is required.

You will work directly with the Marketing team to support the strategy, execution, and optimization of paid media campaigns across:

• TikTok
• Instagram & Facebook (Meta)
• Google Ads (Search & Display)
• Retail Media Platforms (Amazon, Walmart Connect, Target Roundel)

This is a hands-on performance marketing role where you will gain real-world experience in campaign management, data analysis, creative testing, and ROI-driven decision-making.

This role also requires participation in company events, trade shows, and retail activations, including physical setup and breakdown. Events may occur outside of standard business hours and require the ability to lift materials, transport product, and support on-site brand execution.

Key Responsibilities

• Assist in building, launching, and optimizing paid campaigns across social and search platform
• Monitor and analyze KPIs including CTR, CPC, CPM, ROAS, CAC, and conversion rates
• Prepare weekly performance reports with insights and optimization recommendations
• Support A/B testing of creative, ad copy, landing pages, and audience targeting
• Conduct competitive analysis and research emerging paid media trends
• Collaborate with organic social, influencer, and sales teams to ensure campaign alignment
• Support influencer seeding campaigns and analyze performance impact
• Contribute ideas to improve creative performance and conversion efficiency
• Assist with execution of live events, trade shows, retail demos, and brand activations (including setup and breakdown)

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Advertising, Business, or related field
• Strong analytical mindset with comfort interpreting campaign data
• Excellent communication skills
• Ability to work independently and as part of a team
• Comfortable working events and assisting with physical setup
• Basic familiarity with Meta Ads Manager, Google Ads, or TikTok Ads (preferred but not required)
• Previous marketing internship experience is a plus
• Reliable transportation
• Ability to work on-site at our Delray Beach office

What You’ll Gain

• Direct exposure to performance marketing strategy within a scaling CPG brand
• Hands-on experience managing real ad budgets and analyzing real sales impact
• Experience supporting retail events and national trade shows
• Mentorship from experienced marketing leadership
• Potential pathway into a permanent marketing role based on performance