Social Media Manager
Full-time
Manchester, NH, US
$100k - $120k
About the job
About Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.comAbout the Role: We’re looking for a Social Media Manager to help bring Sitecore’s global social presence to life across every channel. Reporting into the Director of Social, this role will execute on our global social strategy while continuously bringing forward fresh ideas, new formats, and emerging channel opportunities that help us level up our social impact. This role blends creativity with operational rigor. You’ll manage publishing, support campaign amplification, engage directly with our community, and proactively introduce new concepts that push our content and channels forward.**What You’ll Do:**Execute the global social media strategy:
Bring our social strategy to life across channels, ensuring consistent execution aligned with brand, campaign, and business priorities.Manage day-to-day channel operations:
Own content scheduling, publishing, and platform optimization across priority channels including LinkedIn, X, Instagram, and emerging platforms.Bring forward new ideas and formats:
Continuously propose fresh content ideas, new storytelling approaches, and emerging formats that enhance engagement and modernize our presence.Explore and test new channels:
Identify and evaluate new platform opportunities. Pilot new channels and features with clear hypotheses and measurable goals.Elevate the voice of Sitecore:
Ensure a consistent and engaging brand tone across posts, executive amplification, and community engagement.Support campaign amplification:
Partner with demand generation, brand, product marketing, events, and regional teams to execute social-first components of integrated campaigns.Drive engagement and community growth:
Actively monitor, respond to, and engage with audiences, partners, customers, and influencers to foster meaningful relationships.Measure, learn, and optimize:
Track KPIs, analyze performance data, and turn insights into recommendations that continuously improve content quality, reach, and engagement.Support executive and corporate alignment:
Coordinate with leadership and corporate communications teams to align messaging and ensure effective amplification across executive social programs.What You Need to Succeed:* 3 to 5 years of professional experience in social media, preferably within B2B, SaaS, or technology environments.
- Experience executing social strategies for global brands with measurable results.
- A track record of bringing new ideas to the table and testing emerging formats or channels.
- Strong writing and storytelling skills with a sharp sense of voice and tone.
- Comfort using AI tools to enhance content creation, ideation, and workflow efficiency.
- Hands-on experience with social analytics, listening tools, publishing platforms, and paid and organic coordination.
- Curiosity about digital culture and a proactive mindset toward experimentation and innovation.
- Strong organizational skills and attention to detail.
- Ability to collaborate cross-functionally and operate effectively in a fast-moving environment.
Portfolio Expectations:* Examples of social-first creative including posts, video snippets, or campaign executions.
- Performance results demonstrating channel growth, engagement improvement, or campaign amplification.
- Examples of integrating social into broader marketing initiatives.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic. Compensation details: The salary range for this role is $100k to $120k plus a 10% bonus structure. Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.