Social Media and Marketing Manager

Job Title:

Social Media & Marketing Manager

Location: Buffalo, NY

Job Type: Part-time (with opportunity to grow into Full-time)

Pay: Competitive, based on experience

About Biladi Coffee House:

Biladi Coffee House is a premium, culturally inspired café blending authentic Yemeni coffee traditions with a modern, welcoming café experience. Our brand is rooted in hospitality, quality, and community, and we’re looking for a creative professional to help tell our story and grow our presence both online and locally.

Job Description

We are seeking a Social Media & Marketing Manager to manage, grow, and elevate Biladi Coffee House’s brand across social platforms and marketing channels. This role is ideal for someone who is creative, organized, and understands how to turn content into real customer engagement and foot traffic.

Responsibilities

• Manage and post content across social media platforms (Instagram, TikTok, Facebook, etc.)
• Create engaging photo and video content (Reels, Stories, Posts)
• Develop a consistent brand voice and aesthetic aligned with Biladi’s identity
• Plan and execute promotional campaigns, drink launches, and seasonal content
• Respond to comments and messages in a timely, professional manner
• Track engagement, growth, and performance analytics
• Collaborate with ownership on marketing strategy and brand direction
• Assist with in-store promotions, events, and community marketing
• Coordinate influencer outreach and local partnerships (as needed)

Qualifications

• Experience managing social media accounts for a business or brand
• Strong understanding of Instagram and TikTok trends
• Ability to create and edit content (phone-quality content is acceptable)
• Basic knowledge of marketing strategy and analytics
• Strong communication and organizational skills
• Passion for branding, storytelling, and hospitality
• Reliable, self-motivated, and detail-oriented

Bonus (not required):

• Experience with cafés, restaurants, or lifestyle brands
• Graphic design or video editing skills
• Experience running ads or promotions

Why Work With Us

• Be part of a growing, culturally rooted brand
• Creative freedom and input on brand direction
• Opportunity to grow into a long-term leadership role
• Supportive ownership and collaborative environment
• Competitive pay with growth opportunities

How to Apply

Apply on Instagram or Indeed

Please apply with:

• A brief description of your experience
• Links to social media accounts or portfolios you’ve managed (if available)

Job Type: Part-time

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Buffalo, NY 14226