Social Media Marketing Associate

Buffalo Games is seeking a skilled and successful social media professional for the role of Social Content Associate. Join our growing team and drive our marketing initiatives with a high level of social media savvy, engagement, and content creation.

WHY BUFFALO?

Are you ready to blaze your own path, comfortable with ambiguity, and a driver of results? Then you will thrive at Buffalo. We love innovative ideas, practical decision-making, and breaking with tradition. We don’t publish a vision or mission, we just go! Our team is a hand-picked group of industry veterans tired of the slow, old-school way of doing business. Join the Rocketship!

ABOUT US:

Buffalo Games has become the leading family fun platform comprised of board, table, and party games for adults, children, and families, outdoor tailgating games, and jigsaw puzzles. We are the largest designer and U.S. manufacturer of jigsaw puzzles collaborating closely with artists and other licensors of artwork and images including Thomas Kinkade, Star Wars, Charles Wysocki, among others. The Company's leading games portfolio includes titles such as Watch Ya Mouth® and Skee-Ball®. In addition to licensed products, the Company's preschool portfolio is expanding quickly. Our most prominent brand, Chuckle & Roar, focuses on games, puzzles, compounds, arts & crafts and learning toys for preschool and young children. While our supply chain extends globally, we take immense pride in our puzzles manufacturing, which are exceptionally designed & produced in a self-owned and operated facility in Buffalo, NY. We partner with the absolute best retailers, inventors, and licensors, making us not just a category leader but among the fastest growing toy companies in the industry today. Our wholly owned subsidiaries include puzzle and games company Ceaco, Inc., and recreational sporting goods company, EastPoint Sports.

JOB PURPOSE:

We are looking for a social media creator who can make scroll-stopping content and lead creators to drive visibility, engagement, and sales. The Social Content Associate will collaborate with all members of the Marketing team to assist in the execution of social media strategies and initiatives across our game brands. The ideal candidate will be forward-thinking, have a strong work ethic, and will be highly engaged across all relevant social media channels. The Marketing Associate will bring products to life across social channels and have a high degree of interaction with influencers and external media relations.

Be ready to wear many hats, move fast, and build!

ABOUT THE JOB:

Are you equal parts creator, strategist, and hype-builder? Are you a storyteller, and love the idea of turning great games into must-play moments on social? Then we need to talk.

As a Social Media Marketing Associate, you will shape Buffalo Games and East Point Sports’ social presence across TikTok, Instagram, Meta, and YouTube. This hands-on role blends content creation and directing influencer partnerships to build brand love, spark conversation, and driving awareness and conversion.

You will be dreaming up and creating platform-optimized short-form videos, crafting impactful copy, and engaging viewers in authentic and creative ways. You will get to play with the voice of our brands and constantly experiment with new formats and strategies to keep our content fresh and timely.

You will also guide influencers and creators to do the same—using smart, performance-driven strategy wrapped in a playful brand voice. From launching new titles to scaling winning content formats and creator collaborations, you will bring our games to life through videos, copy, and campaigns that make people stop scrolling, start smiling, and start playing.

WHO YOU ARE:

• A natural creator and brand storyteller who loves being behind and in front of the camera.
• A social media trend sniper that can track and evolve execution to raise audience engagement.
• Build and manage content calendars aligned with launches, campaigns, and retail moments.
• Comfortable moving fast and testing bold ideas.
• Entrepreneurial, proactive, and self-directed
• Thrives in a fast-paced, ever-changing environment.
• A relationship builder who enjoys collaborating with creators and influencers to shape conversion

WHAT YOU’LL DO:

• Create engaging, high-energy, platform-optimized content from concepting, scripting, shooting, and editing short-form videos for TikTok, Instagram Reels, and YouTube that build visibility and encourage purchase or promoting our brand for PR.
• Test new formats, trends, and viral concepts to grow reach and engagement.
• Monitor performance metrics and continuously optimize content strategy to apply learnings to new content.
• Build relationships - source, vet, and build a network of influencers and content creators across TikTok, Instagram, and YouTube.
• Serve as the primary point of contact for influencer partners.
• Direct creator partnerships, providing clear creative guidance that aligns with campaign goals, brand voice, and conversion strategy.
• Lead UGC-style content initiatives - identifying strong creators, shaping narratives, and ensuring content performs across organic and paid channels.
• Track budgets, benchmarks, and performance metrics.
• Plan, schedule, publish, and analyze social content, identifying top performers and outliers for paid amplification and reporting insights to marketing and sales teams.
• Continuously refine short-form and influencer strategy through testing, data analysis, and iteration—scaling what works and evolving creative approaches.

REQUIRED KNOWLEDGE & SKILLS:

• Undergraduate degree with 3+ years of experience in social media marketing or content creation
• Proven success creating short-form video content (TikTok/Reels/Shorts) that drive results.
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar tools
• Demonstrate experience managing influencer or creator partnerships.
• Impeccable project management and organizational skills
• Experience with Google Analytics, social listening tools, and reporting
• Advanced MS Office skills (Excel, PowerPoint)
• Agency, DTC, consumer products, gaming, or entertainment experience preferred.
• Experience driving viral social media campaigns.
• Ability to manage multiple marketing projects at once.
• Experience with trend-tracking online tools
• Ability to identify new Influencers and affiliates.
• Strong time management and communication skills, with excellent diligence
• Self-starter able to manage projects and complete tasks with minimal supervision and guidance.
• Ability to balance long-term strategies with short-term execution.
• Outstanding creative, artistic, and critical thinking skills
• Bonus points if you regularly play games, and board games!

EEO Employer – Minorities/Females/Disabled/Veterans.

This position offers excellent growth potential within a company that is a respected leader in the Puzzles & Games industry and provides a compensation package which includes performance-based bonus potential, health insurance, and a 401(k) plan.

Job Type: Full-time

Pay: From $62,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Buffalo, NY 14206