Social Media Marketing Specialist

Overview

We're hiring a Social Media Marketing Specialist to create videos and manage social media marketing for Roadmaster. This role focuses on content creation, campaign execution, and performance analysis.

Responsibilities

• Develop and execute social media strategies on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create content including graphics, videos, photos, and posts using tools like Adobe Creative Suite and video editing software.
• Manage daily posting and engagement with tools like Hootsuite and Buffer.
• Monitor audience sentiment, trends, and competitors for optimization.
• Run targeted ads on Facebook and other platforms; analyze metrics with Google Analytics.
• Build relationships with influencers, media, and partners.
• Conduct keyword research for SEO to improve visibility.
• Track performance metrics like engagement, conversions, and ROI; prepare reports.
• Collaborate with marketing, design, and sales teams for consistent branding.

Qualifications

• Proven social media marketing experience with a portfolio of campaigns.
• Proficiency in Adobe Photoshop, Illustrator, and Creative Suite.
• Experience with Hootsuite, Buffer, and similar tools.
• Knowledge of SEO, branding, e-commerce, and video editing.
• Familiarity with social listening tools and Google Analytics.
• Understanding of Facebook Advertising.
• Strong proofreading and multitasking skills.
• Ability to manage relationships with influencers and stakeholders.

Apply if you have the skills and are interested in the role.

Pay is 100% D.O.E.

Pay: From $24.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person