Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling digital narratives and driving brand growth through innovative social media strategies? We’re seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our online presence and elevate our brand visibility. In this role, you will develop engaging content, manage multi-platform campaigns, and analyze performance metrics to ensure maximum impact. Your creativity and strategic mindset will be instrumental in connecting with audiences, building relationships, and amplifying our marketing efforts across digital channels.

Duties

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand awareness and engagement.
• Create, curate, and schedule high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments, messages, and reviews to foster community engagement.
• Utilize SEO best practices and keyword research to optimize content for search engines and increase organic reach.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other social media platforms to drive traffic, leads, or sales.
• Analyze web analytics using tools like Google Analytics and web analytics platforms to measure campaign performance; prepare reports with insights for continuous improvement.
• Coordinate public relations initiatives by managing relationships with influencers, media outlets, and partners; craft press releases and promotional materials as needed.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing assets.
• Utilize social media management tools such as Hootsuite or Buffer for scheduling posts, tracking engagement metrics, and streamlining workflows.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure cohesive branding across all channels.

Skills

• Proven experience in social media marketing with a strong understanding of platform-specific strategies.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software for creating dynamic visual content.
• Skilled in graphic design principles with an eye for branding consistency.
• Familiarity with social listening tools to monitor brand mentions and industry conversations effectively.
• Expertise in managing paid advertising campaigns on Facebook Advertising along with knowledge of digital marketing best practices.
• Strong analytical skills using Google Analytics and other web analytics tools to interpret data trends.
• Excellent content creation abilities including proofreading for clarity and accuracy across all formats.
• Knowledge of SEO techniques combined with keyword research skills to enhance content visibility.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Exceptional relationship management skills for engaging influencers, media contacts, and community members positively. Join us as a vital driver of our digital marketing success! Bring your creativity, strategic thinking, and passion for social media innovation to help us connect authentically with audiences worldwide while advancing your career in a vibrant environment dedicated to growth!

Pay: From $24,000.00 per year

Work Location: In person