Content Specialist

You’re great at what you do — but finding the next step in your career shouldn’t feel like another job. Passive helps you level up without the grind. In seconds, you can uncover better roles, tailor your resume instantly, and apply privately — all without recruiters, job boards, or wasted hours. Think of it as your career power-up: the tool that quietly helps you move faster, feel in control, and land the opportunities you actually deserve.

Here is a 30 Second Video Showing how Passive works

The Role

We're hiring a Content Marketing Manager who understands that the best content doesn't feel like marketing.

Your job is to reach the people Passive was built for — employed professionals who are quietly open to something better — and make them feel like Passive was made specifically for them. Not through ads. Not through sales copy. Through content that earns attention, adds real value, and builds a community around a shared frustration we're actually solving.

This role sits at the intersection of platform fluency, cultural intuition, and strategic clarity. You will own our voice on LinkedIn, Instagram, and Reddit — three very different platforms, each requiring a distinct approach — and you will be the person who figures out what makes our audience stop scrolling.

You will report directly to the Founder & CEO and operate with significant creative autonomy. What you build here is a core distribution channel, not a support function.

What You'll Own

LinkedIn

• Own Passive's LinkedIn presence — company page and founder thought leadership content
• Write posts that speak directly to the employed professional: career growth, workplace frustration, compensation awareness, and the psychology of passive job seeking
• Build a consistent publishing cadence that compounds over time — not viral spikes, sustainable audience growth
• Understand how LinkedIn's algorithm rewards genuine engagement and build a content strategy around it
• Develop a recognizable voice and point of view that differentiates Passive from every other career platform in the feed

Instagram

• Write and produce short-form video scripts optimized for Reels — hook-driven, fast-paced, culturally native
• Translate Passive's core insights into visual content that stops the scroll within the first two seconds
• Build content series and formats that are repeatable, not one-off — consistency builds audience
• Identify and brief influencer collaborators in the career and HR creator space, supporting influencer-led distribution campaigns
• Stay ahead of format trends without chasing every one — know the difference between a trend worth riding and noise

Reddit

• Build genuine presence in the communities where our audience already is — r/jobs, r/careerguidance, r/cscareerquestions, r/personalfinance, and others
• Understand Reddit culture deeply — you know that Reddit rejects marketing and rewards authentic participation
• Contribute value-first content: insights, data, honest perspectives on the job market that naturally surface Passive without feeling promotional
• Monitor relevant threads and conversations to identify content opportunities and real user pain points
• Build credibility in communities before asking anything of them

Content Strategy & Operations

• Develop and own a cross-platform content calendar that keeps all channels active and aligned
• Build a repeatable content production process — ideation, creation, approval, publishing, and performance review
• Track the metrics that matter: engagement rate, follower growth, referral traffic, and sign-up attribution from content
• Continuously test formats, hooks, and topics — treat content as a product, not a creative outlet
• Surface audience insights from comments, shares, and DMs back to the product and leadership team

Who You Are

• 3–6 years of content marketing experience, with a portfolio that demonstrates platform-native fluency — not just repurposed blog posts
• You write exceptionally well. You know the difference between a good sentence and a great one, and you care about it
• You understand each platform as its own ecosystem with its own culture, algorithm, and audience expectations
• You have genuine intuition for what makes someone stop scrolling — and you can articulate why something works, not just feel it
• You are a systems thinker. You build content engines, not one-off campaigns
• You understand that trust-based distribution compounds differently than paid distribution — and you prefer building the former
• You are comfortable with ambiguity and ownership. You do not need a content team beneath you to be productive

Bonus Points

• You have grown a brand or personal account from scratch on one or more of these platforms
• You have experience creating content in the career, HR, or professional development space
• You have existing relationships with career or HR content creators
• You've been a passive candidate yourself — and you remember exactly how it felt
• You understand SEO well enough to inform content decisions without letting it override voice

What You Won't Be Doing

We want to be transparent about scope. For the next 6–12 months, we are not:

• Running paid social campaigns — we are building organic, trust-based distribution first
• Producing broad B2B employer-facing marketing content — this role is candidate-facing
• Building a content team — you will be the function, executing directly

Our growth strategy is trust-based and distribution-first. We do not spend on paid acquisition before conversion is proven. The content you build is our primary acquisition channel in this phase. That is the weight and the opportunity of this role.

Compensation & Structure

• Competitive base salary commensurate with experience
• Meaningful early-stage equity
• Remote-first, async-friendly environment
• Direct access to the CEO & Head of Growth — significant creative autonomy with strategic alignment
• Clear path to Head of Content or VP Marketing as the function scales

Why Passive

The people we're trying to reach are the same people who scroll LinkedIn at 11pm wondering if there's something better out there. They follow career creators. They lurk in job-seeking subreddits. They share posts that articulate a frustration they've felt but never said out loud.

Your job is to be the voice that makes them feel seen — and then show them that Passive was built for exactly that moment.

This is rare: a content role where the product, the audience, and the message are genuinely aligned. The people you're writing for are the people who need what we built.

Make them feel it.