Admissions Recruiter & Social Media Coordinator

Job Overview
We are seeking an energetic and dynamic Admissions Recruiter & Social Media Coordinator to drive student engagement and foster meaningful relationships through innovative outreach strategies. The Admissions Recruiter & Social Media Coordinator is responsible for recruiting prospective students and leading digital and social media efforts that support enrollment goals. The role blends traditional recruitment activities (outreach, events, counseling) with creating and managing engaging content across institutional social platforms.

Duties

• Manage and grow Admissions/Enrollment social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn), including content planning, posting, community management, and basic analytics tracking.
• Create compelling multimedia content (photo, short‑form video, stories, reels) that highlights academic programs, campus life, success stories, and key enrollment milestones and deadlines.
• Ensure a steady pipeline of user‑generated or student‑produced content.
• Support digital recruitment campaigns by collaborating with marketing/communications on emails, landing pages, text campaigns, and paid/organic social tactics.
• Monitor social media and enrollment trends, peer‑institution activity, and platform best practices to inform strategy and continuous improvement.
• Represent the university at college fairs, information sessions, on‑campus events, and virtual programs; deliver presentations to prospective students, families, and influencers.
• Advise prospective students through the inquiry‑to‑enrollment cycle, providing accurate information about programs, admission requirements, financial options, and student support services.
• Maintain accurate records in the CRM, document all recruitment and communication activity, and contribute to regular progress reports on inquiries, applications, and yield.
• Work some evenings and weekends for recruitment travel, events, and time‑sensitive social campaigns as needed.

Experience

• Bachelor’s degree in marketing, communications, education, or a related field.
• Experience in admissions, recruiting, marketing, or student services, preferably in a college or university setting preferred.
• Demonstrated experience managing organizational social media accounts or campaigns, including familiarity with scheduling and analytics tools.
• Strong written and verbal communication skills, including the ability to present to groups and create engaging digital content for prospective students.
• Ability to travel, work occasional evenings/weekends, and manage multiple projects and deadlines in a fast‑paced environment.
• Experience with higher education CRMs (e.g. Hubspot) and email/text marketing platforms preferred.
• Knowledge of digital marketing, enrollment management strategies, and student recruitment best practices preferred.

Qualifications

• A confessed Christian believing in the principles and beliefs taught in the New Testament of the Bible
• Strong communication, relationship management, and presentation skills.
• Analytical mindset with ability to identify opportunities and structure win-win partnerships.
• Familiarity with CRM systems and proficiency in Microsoft Office or related tools.
• Ability to work collaboratively across departments and represent the university with professionalism.
• Self-motivated with strong organizational skills and attention to detail
• Professional demeanor that aligns with University standards
• Commitment to ethical conduct and integrity

Working Conditions

This position may require occasional travel for meetings, presentations, or events and some evening or weekend hours to accommodate partner schedules. Candidates must provide their own transportation.

Job Type: Full-time

Pay: $45,000.00 - $52,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person